Cloud Marketplace Committed Spend: AWS EDP, Azure MACC & GCP (2026)

Committed spend programs are agreements between enterprise buyers and cloud providers where the buyer pre-commits to spending a minimum dollar amount on cloud services over a defined period. AWS calls this the Enterprise Discount Program (EDP), Azure calls it the Microsoft Azure Consumption Commitment (MACC), and Google Cloud calls it Cloud Consumption Commitment (formerly CCPP). Marketplace transactions from eligible ISV listings count toward the buyer's committed spend balance — making marketplace purchasing strategically attractive for enterprise procurement teams.

What is committed spend?

When a large enterprise signs a multi-year cloud agreement, they typically commit to spending a minimum amount — for example, $5 million over three years on AWS. In exchange, the cloud provider gives them discounts on cloud services. This is called a committed spend agreement.

The buyer now has a problem: they need to spend that committed amount, or they lose the benefit of the discounts. This is why committed spend creates a "draw down" obligation. Procurement teams actively look for ways to consume their committed spend balance before it expires.

Cloud marketplaces solve this problem elegantly. When a buyer purchases third-party software through the marketplace, that purchase counts toward their committed spend balance — the same as buying an AWS EC2 instance, an Azure SQL Database, or a GCP Compute Engine VM.

Why committed spend matters for ISVs

Enterprise buyers with cloud committed spend need to draw down their balance. They signed a minimum spend commitment with the cloud provider. Purchasing ISV software through the cloud marketplace counts toward that drawdown.

This means enterprise buyers often prefer marketplace transactions over direct invoicing — it satisfies their commitment obligation while buying the software they need. For ISVs, this is a key sales angle:

"You can use your existing AWS/Azure/GCP committed spend to pay for our product."

Committed spend drawdown eligibility is one of the top reasons enterprises choose marketplace over direct procurement. The practical effects for ISVs include:

• Faster deal cycles. Buyers do not need to request new budget — the spend is already approved and allocated.
• Fewer procurement delays. No new vendor onboarding, no separate legal review for payment terms — the cloud provider's framework covers it.
• Higher deal win rates. When a buyer is trying to consume committed spend by quarter-end, your marketplace listing becomes the path of least resistance.
• Larger deal sizes. Buyers sometimes increase deal size to consume more committed spend before deadlines.

AWS EDP (Enterprise Discount Program)

The AWS Enterprise Discount Program (EDP) is AWS's committed spend program for enterprise customers. Buyers sign a minimum annual AWS spend commitment — typically $1M or more per year — in exchange for discounts on AWS services.

How EDP drawdown works for marketplace purchases

• AWS Marketplace transactions from transactable listings count toward EDP drawdown automatically.
• ISVs do not need to configure anything special to enable EDP drawdown — it is handled automatically by AWS for eligible listings.
• The buyer's EDP benefits (discounts, terms) apply at the buyer's account level, not the ISV's listing level.
• BYOL-only listings do not count toward EDP — the listing must be transactable (the buyer pays through the marketplace).

ISV Accelerate and EDP

ISVs enrolled in the AWS ISV Accelerate program can use EDP as a co-sell angle with their AWS partner development managers (PDMs). When your AWS PDM knows a buyer has EDP, they can position the marketplace transaction as a natural fit for the buyer's procurement strategy. ISV Accelerate also reduces the standard 3% transaction fee — confirm the exact rate with your AWS PDM, as it varies by deal structure.

Azure MACC (Microsoft Azure Consumption Commitment)

The Microsoft Azure Consumption Commitment (MACC) is Azure's committed spend program. Enterprise buyers commit to a minimum Azure spend — often $350,000 or more over one to three years — in exchange for discounts and favorable terms.

MACC and marketplace transactions

• Transactable listings on Azure Marketplace automatically qualify for MACC drawdown.
• Private offers also qualify for MACC — this is a significant enabler for enterprise custom deals.
• Azure displays a MACC-eligible badge on qualifying listings in the marketplace catalog. Buyers actively filter for MACC-eligible software when looking to consume their commitment.
• ISVs must have a transactable SaaS listing (not Contact Me or BYOL) to qualify. Confirm your listing's transactability in Microsoft Partner Center.

Why MACC is the most powerful committed spend program for ISVs

MACC is particularly powerful for two reasons. First, Microsoft enterprise procurement teams actively look for MACC-eligible purchases as a way to satisfy their Azure commitment. Second, Microsoft's co-sell program gives ISVs a structured way to reach buyers who are specifically trying to draw down their MACC balance. ISVs with IP Co-Sell Incentivized status can be co-sold by Microsoft sellers, who have direct visibility into buyer MACC status.

GCP Cloud Consumption Commitment (formerly CCPP)

Google Cloud's committed spend program is called the Cloud Consumption Commitment (formerly known as the Cloud Consumption Prepayment Program, or CCPP — the "CCPP" acronym is still used colloquially even though Google has updated the program name). Enterprise buyers commit to a minimum GCP spend in exchange for discounts and favorable terms.

GCP committed spend and marketplace

• Google Cloud Marketplace transactions from eligible transactable listings count toward the buyer's Cloud Consumption Commitment balance.
• The ISV Advantage program — Google Cloud's program for marketplace-committed ISVs — includes committed spend qualification as a benefit of the program.
• As with AWS and Azure, ISVs do not configure committed spend eligibility manually — it is automatic for transactable listings.

GCP's committed spend program is less mature than AWS EDP and Azure MACC in terms of enterprise buyer awareness, but Google Cloud is actively growing the program. ISVs with strong GCP-native customer bases (particularly in data and AI workloads) are seeing increasing committed spend drawdown as GCP enterprise adoption grows.

Program comparison: EDP vs MACC vs GCP Cloud Commit

Using committed spend in your sales motion

Understanding committed spend is only useful if your sales team actively applies it. Here are the practical steps to turn this into a closing advantage:

1. Add committed spend to your discovery questions

Early in the sales process, ask enterprise prospects:

• "Do you have an AWS EDP, Azure MACC, or GCP Cloud Consumption Commitment?"
• "Are you trying to consume any cloud committed spend before the end of your fiscal year or calendar year?"
• "Has your procurement team mentioned a preference for marketplace purchases?"

If the answer is yes, you have a strong procurement lever to work with.

2. Update your sales materials

Add committed spend eligibility to your one-pagers, pitch decks, and proposal templates. Phrases like "MACC-eligible" and "counts toward your AWS EDP" are meaningful to enterprise procurement teams.

• On deal proposals: "This transaction can be processed through [cloud] Marketplace and counts toward your [EDP/MACC/Cloud Commit] balance."
• On your website pricing page: "Available on AWS, Azure, and GCP Marketplace — use your committed spend."

3. Coordinate with your cloud co-sell team

AWS, Azure, and GCP co-sell teams have visibility into buyer committed spend status. Your partner development manager (PDM) can help identify buyers who are actively looking to draw down committed spend — these are often the fastest-moving deals.

• Register co-sell opportunities in AWS Partner Central, Microsoft Partner Center, or Google Cloud Partner Advantage.
• Flag deals where committed spend is a buying driver — cloud co-sell teams prioritize these.
• For Azure, target buyers with MACC status through Microsoft's co-sell pipeline.

4. Understand committed spend timing

Enterprise buyers with committed spend often face end-of-year deadlines. Procurement teams accelerate purchases in Q4 (and sometimes Q2) to consume commitments on schedule. If you know a buyer's fiscal year, you can time your outreach to align with their drawdown urgency.

Frequently asked questions