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The Evolution of Software Acquisition: A Shift Towards Cloud Marketplaces

In the digital age, the way customers acquire software has undergone a significant transformation. As a technical professional who has often stepped into sales and presales roles, I've witnessed this paradigm shift firsthand.

Aein Esk

February 1, 2023

Blogs

Maximizing Business Growth with AWS: A Guide to Co-Selling

In the rapidly evolving world of cloud solutions, businesses are constantly seeking innovative strategies to drive growth and increase their customer pipeline. One such strategy that has gained significant traction is co-selling with a cloud provider.

Blogs

Automatum’s Guide to AWS Marketplace

At Automatum, we've successfully facilitated the listing of over 60 products on the AWS Marketplace. Drawing from our wealth of experience, we're excited to share some insider tips on how to make your listing stand out and effectively communicate your value proposition.

Blogs

Building a Software Business in the Cloud: Accelerate Revenue with the AWS Marketplace

The digital transformation wave has catapulted cloud platforms to prominence, with AWS shining as a beacon for businesses worldwide. The AWS Marketplace, in particular, has carved out a unique space, providing software vendors with a portal to a global audience.

Blogs

The 5 Emerging Trends in Software Sales

Software sales is one of the most challenging roles in today’s tech landscape. In fact, research shows that the average tenure for a software sales rep is less than 18 months. This dynamic environment means that the role of software sales is constantly evolving. In order to succeed at this challenging job, professionals need to understand which trends are currently impacting their field and keep an eye on what changes might come next

Blogs

The Evolution of Software Acquisition: A Shift Towards Cloud Marketplaces

Blogs

Unleashing the Power of Cloud Marketplaces: A Guide for IT Buyers and Sellers

In the digital era, cloud marketplaces have emerged as a powerful tool for IT buyers and sellers. They offer a streamlined platform for discovering new vendors, accelerating the cloud services procurement process, and simplifying the transition to the cloud.

Blogs

Driving Business Growth through Co-Selling with Cloud Providers

In the world of cloud solutions, focusing on the benefits of transitioning to the cloud is a common sales approach. However, there's another strategy that can significantly boost your business growth: co-selling with cloud providers.

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