In the world of cloud solutions, focusing on the benefits of transitioning to the cloud is a common sales approach. However, there's another strategy that can significantly boost your business growth: co-selling with cloud providers. This partnership not only enhances your offerings but also opens up new opportunities for business expansion. Let's explore how co-selling with a cloud provider can help you drive new business and increase your customer pipeline.

Co-Selling: A Win-Win Partnership

Co-selling with a cloud provider means forming a strategic alliance with an expert who offers services that complement your own. For instance, if you're providing managed services for Amazon Web Services (AWS), you can become a trusted advisor to your customers, guiding them on the most beneficial AWS services for their needs.

Cloud Providers also have a vested interest in facilitating more and larger deals. By initiating a co-selling partnership with your Cloud Provider(s), you can kickstart a cycle of opportunities that benefits all parties involved.

The Power of Co-Selling

Guide: Incorporating a US Company to Access AWS Marketplace

Published by Automatum

Many global startups miss out on listing their products on AWS Marketplace simply because they’re not US-based entities. The good news? You don’t need to be a US citizen or have a US office to access it.

This guide, prepared by Automatum, walks you through how to incorporate a US company as a non-resident, set up your banking and tax infrastructure, and list your product on AWS Marketplace using tools like Stripe Atlas, StartGlobal, Doola, Airwallex, and Wise.

Why Incorporate in the US?

Incorporating in the US allows international founders to:

• Access AWS Marketplace, which requires a US EIN and bank account
• Establish legal credibility in a globally respected jurisdiction
• Tap into US investors and enterprise buyers
• Simplify USD payment collection through Wise or Airwallex

Benefits of a US Entity

• Limited Liability – Protects your personal assets
• Access to Capital – Preferred by VCs and accelerators
• Credibility – “Inc.” or “LLC” builds trust
• Strategic Tax Structuring – Deductions and planning
• Business Continuity – The company survives beyond the founder

Challenges (Manageable)

• Tax compliance (annual filings, franchise taxes)
• Initial setup cost and admin
• Choosing the right structure (C-Corp vs LLC)

These are easily manageable with platforms like Stripe Atlas, StartGlobal, or Doola — or you can DIY with some accounting help.

The Recommended Path for Non-US Founders

1. Incorporate a US Company

You can use services like:

• Stripe Atlas
• StartGlobal
• Doola
• Firstbase

All of these platforms help you:

• Form a Delaware C-Corp (preferred structure for AWS & investors)
• Obtain your EIN (US Tax ID)
• Set up a registered agent
• Issue shares and file relevant IRS paperwork (e.g., 83(b) election)

2. Open a US Business Bank Account

To receive AWS payouts, your company will need a US-based business account that supports USD wire or ACH transfers.

Common options include:

• Mercury (integrated with Stripe Atlas)
• Wise Business (virtual USD accounts with routing numbers)
• Airwallex (great for global multi-currency needs)

No physical US presence is needed to open these.

3. Join AWS Marketplace

Once your US entity is live:

• Create your AWS account under the company’s name
• Apply to become a Marketplace Seller
• Link your Wise or Airwallex USD account for payouts
• Complete the tax interview, submitting a W-8BEN-E to avoid 30% withholding

Step-by-Step Incorporation Checklist

1. Choose a Platform – Stripe Atlas, StartGlobal, or Doola
2. Register as a Delaware C-Corp
3. Obtain EIN (Employer Identification Number)
4. Issue shares and file 83(b) election (if applicable)
5. Open a USD-compatible business bank account
6. Apply for AWS Marketplace access
7. Submit tax forms (W-8BEN-E) to avoid 30% withholding
8. File yearly taxes and maintain compliance

💡 Even if you send all revenue back to your home country, you must still file US tax returns and state franchise reports each year. Platforms like StartGlobal and Doola include this — or you can DIY with an accountant.

Frequently Asked Questions

Q: Can non-US founders own 100% of a US company?
A: Yes. You do not need to be a US citizen or resident.

Q: Will AWS accept Wise or Airwallex for payouts?
A: Yes, as long as the account supports receiving USD via ACH or wire.

Q: Do I have to file taxes even if I transfer the income abroad?
A: Yes. Even if profit is zero, you must file a US corporate tax return and state franchise tax.

Q: Can I do my own tax filings?
A: Yes, but we recommend using a professional or incorporation platform to stay compliant.

Final Thoughts

Incorporating in the US is a smart move for global startups looking to list on AWS Marketplace and unlock access to enterprise customers, investors, and recurring USD revenue.

With tools like Stripe Atlas, StartGlobal, and Wise, and Automatum’s help, you can be up and running in weeks — not months.

Need Help?

Automatum offers:

• AWS Marketplace onboarding
• Stripe Atlas & StartGlobal setup assistance

👉 Visit automatum.io or contact us directly to get started.

Disclaimer: This guide is for informational purposes only and does not constitute legal or tax advice. Always consult qualified professionals before making financial decisions.

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