What is CPPO in AWS Marketplace?

CPPO (Channel Partner Private Offers) lets your authorized resellers and channel partners create private offers on your behalf in AWS Marketplace. This enables indirect channel sales while keeping all transactions within the marketplace billing system. Automatum automates the entire CPPO workflow.

What is AWS EDP and how does it help ISVs?

AWS EDP (Enterprise Discount Program) is a commitment program where large enterprise customers pre-commit to AWS spending. Marketplace purchases draw down against that commitment, making it easier for enterprise buyers to purchase your product without a separate procurement process.

AWS Listing & management for ISVs · Live in 4–6 weeks →

AWS Marketplace + Automatum.
A match made in the cloud.

Q: How long does it take to list on AWS Marketplace?

With Automatum, most ISVs go live in 4–6 weeks. This includes product registration, technical integration, pricing configuration, and AWS review. Without expert support, the process typically takes 3–4 months.

List, transact, and co-sell on AWS Marketplace — without an engineering quarter or a Tackle-sized bill.

We help ISVs list, manage, and grow on AWS Marketplace. Automate private offers, CPPO deals, co-sell with AWS, usage metering, and buyer analytics — all from a single platform.

Book a demo Chat to us See pricing · Live on AWS Marketplace in 4–6 weeks.

4–6 wks

From kick-off to live listing

80+

ISVs onboarded to AWS

$120M+

Transacted via marketplace

What is AWS Marketplace?

AWS Marketplace is a digital catalog where independent software vendors (ISVs) can list, sell, and distribute software products directly to AWS customers. Buyers can purchase ISV products using their existing AWS committed spend (EDP — Enterprise Discount Program), which reduces procurement friction and accelerates deals. As of 2024, AWS Marketplace hosts over 12,000 software listings across SaaS, AMI, container, and data product categories.

AWS Marketplace listing types

Type	Best for	Billing model
SaaS Subscription	Self-serve SaaS products	Monthly/annual per seat
SaaS Contract	Enterprise deals with committed terms	Fixed upfront commitment
Contract + Metering	Usage-based overages on top of a base	Committed + consumption
AMI	Infrastructure software on EC2	Hourly or annual instance pricing

Key terms: CPPO, EDP, and ACE

CPPO (Channel Partner Private Offers) — Lets your authorized resellers create private offers on your behalf in AWS Marketplace, enabling indirect channel sales inside the marketplace.

EDP (Enterprise Discount Program) — An AWS commitment program where large enterprise customers pre-commit to AWS spend. Marketplace purchases draw down against that commitment, making it easier for buyers to purchase your product.

ACE (AWS Co-Sell Engine) — The program through which ISVs can register joint opportunities with AWS field sellers, who can then provide deal support, technical validation, and introductions.

Read the full step-by-step AWS Marketplace guide for ISVs →

Selling on AWS Marketplace

Reach the buyers already spending on AWS.

AWS Marketplace is Amazon's digital catalog of software, data, and services that runs on AWS infrastructure. ISVs can list, price, and transact SaaS, AMI, and container products directly through AWS — with buyers able to use their committed AWS spend (EDP — Enterprise Discount Program) to purchase ISV solutions.

Discover a new realm of growth in the AWS Marketplace with Automatum. Our proven track record includes connecting hundreds of clients with millions of new buyers — effortlessly and in record time. Our team is dedicated to helping ISVs navigate the marketplace and unlock AWS committed spend as a procurement channel.

From SaaS subscriptions to AMI listings, we configure the right model for your business, build out your listing, wire up metering, and operate the channel alongside your sales team.

Explore the platform

A screenshot of the AWS Marketplace webpage showing product listings. The left sidebar includes categories for refining results. Featured products include Amazon Linux 2, Microsoft Windows Server 2022, and Canto's software, with company logos displayed.

Why AWS Marketplace

Spotlight. First wins. Then scale.

Put your product in the spotlight

We manage your AWS Marketplace listing end-to-end and unlock easy purchasing through buyers' AWS committed spend — including EDP commitments.

Achieve first successes

Private offers enable custom pricing and flexible transactions, while the Automatum platform simplifies co-sell sales and scales with your growing business.

Optimize for success

Advanced integrations, deep analytics, evergreen strategies, plus auto-provisioning and private offer management — all in one place.

AWS pricing models

Pick the right listing type. We'll configure it.

SaaS Subscription

Self-serve subscriptions, billed through AWS.

SaaS subscription listings let ISVs offer their applications as a service. Customers discover, subscribe to, and manage these SaaS applications within their AWS environment.

Billing is integrated with the customer's AWS account, providing a unified billing experience. Vendors benefit from reduced friction, automated onboarding, and access to a broader audience. The model also supports metered billing — charge based on actual usage metrics with flexibility for both sides.

SaaS Contract

Term commitments, predictable revenue.

SaaS contract listings let ISVs offer SaaS applications with upfront term-based commitments — typically one to three years — with potential cost savings for the buyer.

Within AWS, customers discover these offerings, negotiate contract terms, and manage subscriptions. Billing consolidates into the customer's AWS account. Vendors get a predictable revenue stream, custom-term flexibility, and access to a vast AWS customer base on AWS's infrastructure.

Contract + Consumption

Best of both worlds — commit and meter.

Contract plus consumption combines the predictability of term-based commitments with the flexibility of usage-based billing. Customers commit to a baseline contract and are billed additionally for consumption beyond the agreed terms.

This delivers guaranteed revenue for vendors and potential cost savings for customers who anticipate variable usage. The billing is integrated with the customer's AWS account, giving a unified view of fixed and variable charges.

AMI Listing

Ready-to-launch AMIs on EC2.

Amazon Machine Images (AMIs) are pre-configured virtual server templates that enable users to quickly launch and run applications on Amazon EC2. AMI listings provide a platform for vendors to ship their software as ready-to-use images.

Customers search, purchase, and deploy these AMIs directly to EC2 instances, streamlining setup. Vendors reach a global audience on AWS; customers get a simplified deployment with compatibility and security assurance, all billed through the customer's AWS account.

Unlock your true potential

Listing is the start. Marketplace motion is the prize.

With Automatum, ISVs go live in less than six weeks — vs the typical 3–4 months on your own. Then we operate the channel: private offer creation, CPPO, metering automation, CRM integration, and co-sell tracking, all in one dashboard. We've helped ISVs across cybersecurity, DevOps, data analytics, and AI turn AWS Marketplace into a top-3 revenue channel.

Marketplace Integrations

Building your own integrations is daunting. Our team has done the research and built APIs for AWS Marketplace, your CRM, and your billing systems — ready to plug in.

Tell more →

Zero-Engineering Effort

Getting to AWS Marketplace on your own requires deep engineering support that most teams can't spare. We handle SaaS fulfillment APIs, metering, and entitlement.

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True Partnership

Once your product is live, we work with your sales and sales ops teams to help them understand the ins-and-outs of marketplace selling and AWS co-sell.

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Sales Training

AWS Marketplace ships with hundreds of pages of documentation. We distill it into something your AEs can actually use — with practical playbooks and joint workshops.

Tell more →

What customers say

ISVs on AWS Marketplace — in their own words.

The team at Automatum Cloud were great and held our hand through the entire process of setting up our marketplace listing. We were up on the marketplace very quickly which allowed us to instantly start growing our business.

Mark Chatterton · CEO, inGenious AI

Automatum's technical versatility helped a lot, not only in finding the right configuration, but also understanding how to make the most out of the listing. We would recommend Automatum.

Sebastien Galand · CMO, Settlemint

Automatum is the secret sauce behind our cloud success. User-friendly, dynamic, and simply brilliant.

Hydrogen Sapkota · Business Analyst, GIO

Automatum Cloud were exceptional and provided us with invaluable support throughout the entire process of setting up our marketplace listing.

Bradley Simpson · Alliance Lead, Atomic

Ready to list on AWS Marketplace?

Talk to a cloud GTM expert. Walk away with a plan for your AWS Marketplace listing — live in 4–6 weeks, even if you're starting from zero today.

Book a demo →

Frequently asked questions

Everything you need to know about AWS Marketplace.

How long does it take to list on AWS Marketplace?

With Automatum, most ISVs go live on AWS Marketplace in 14 days on average. This includes product registration, technical integration, pricing configuration, and AWS review. Without expert support, the process typically takes 3–4 months.

Do I need engineering resources to list on AWS Marketplace?

No. Automatum's zero-engineering approach handles all technical integration, including SaaS fulfillment APIs, metering, and entitlement management. Your engineering team can stay focused on your product.

What pricing models does AWS Marketplace support?

AWS Marketplace supports SaaS subscriptions, SaaS contracts (1–3 year terms), contract plus consumption (hybrid), AMI hourly/annual, and container pricing. Automatum helps you choose and configure the optimal model for your business.

What is CPPO and how does it work?

CPPO (Channel Partner Private Offers) lets your authorized resellers and channel partners create private offers on your behalf in AWS Marketplace. This enables indirect sales while keeping all transactions within the marketplace. Automatum automates the entire CPPO workflow.

Can buyers use their AWS committed spend on my product?

Yes. Enterprise buyers with AWS EDP (Enterprise Discount Program) commitments can apply that spend to marketplace purchases, which often makes your product easier to buy than through traditional procurement channels.

How does co-selling with AWS work?

Through the ACE (AWS Co-Sell Engine) program, you can share deal opportunities with AWS sales teams who can provide technical validation, joint customer calls, and deal support. Automatum integrates with ACE to automate opportunity registration and tracking.

Cloud marketplaces
simplified with Automatum

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AWS Marketplace + Automatum. A match made in the cloud.

What is AWS Marketplace?

AWS Marketplace listing types

Key terms: CPPO, EDP, and ACE

Reach the buyers already spending on AWS.

Spotlight. First wins. Then scale.

Put your product in the spotlight

Achieve first successes

Optimize for success

Pick the right listing type. We'll configure it.

Self-serve subscriptions, billed through AWS.

Listing is the start. Marketplace motion is the prize.

Marketplace Integrations

Zero-Engineering Effort

True Partnership

Sales Training

ISVs on AWS Marketplace — in their own words.

Ready to list on AWS Marketplace?

Everything you need to know about AWS Marketplace.

AWS Marketplace + Automatum.
A match made in the cloud.