Microsoft Partner Listed across Azure Marketplace & AppSource →

Azure Marketplace for ISVs: List, Transact & Co-Sell.

Azure Marketplace listing, private offers, MACC drawdown & co-sell with Microsoft — in weeks, not quarters.

Automatum is the end-to-end platform that simplifies your Microsoft Commercial Marketplace motion — from Partner Center onboarding through transactable offers, MACC-eligible deals, and co-sell with Microsoft field sellers.

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4–6 wks
Time to first listing
100%
Partner Center handled
0 eng days
From your team

Azure Marketplace (part of Microsoft Commercial Marketplace) is Microsoft's platform for ISVs to publish, price, and transact SaaS apps, virtual machines, and managed services to Microsoft's 4 million+ active cloud customers — with deals eligible to draw down buyers' committed Azure spend (MACC).

Why Azure Marketplace

Put your product where Microsoft enterprise buyers already shop.

Put your product in the spotlight

We manage Azure Marketplace listings and unlock easy purchasing through access to Microsoft Azure Committed Spend (MACC) budget commitments.

Achieve first successes fast

Private offers enable custom pricing and flexible transactions, while the Automatum Platform simplifies co-sell sales and scales with your growing business.

Review & improve for success

Optimize listings with advanced integrations, deep analytics, evergreen strategies, and auto-provisioning — all on a platform built for ISVs.

Selling on Microsoft

Beautiful analytics to grow smarter on Microsoft's Commercial Marketplace.

Powerful, self-serve product and growth analytics to help you convert, engage, and retain more users — trusted by over 4,000 startups.

Automatum makes it easy to navigate and optimize your presence on the Microsoft Commercial Marketplace. As a premier cloud platform, Microsoft's Commercial Marketplace provides numerous opportunities to grow.

New to the details? Read our guides on Azure IP co-sell requirements, MACC drawdown and Azure committed spend, Azure multiparty private offers, the Microsoft marketplace 2026 changes, and how Azure Marketplace fees compare across clouds.

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Azure Marketplace dashboard with analytics for ISVs
The right listing type

Pick the offer type that fits how your software is sold.

Microsoft's commercial marketplace supports several offer types and pricing models. Deciding the right one for your business can be overwhelming — that's where Automatum comes in. We help you evaluate options and select the best offer type, then handle the configuration end-to-end.

SaaS

Sell your software as a subscription on the Microsoft Commercial Marketplace.

With the SaaS application offer type on Microsoft's commercial marketplace, you can offer your software as a subscription service to customers. This option is available for both server-based and true SaaS products, giving you flexibility in how you package and price your solution.

By leveraging Automatum's expertise and the power of the commercial marketplace, you can monetize your product and reach a global audience of potential customers and partners.

Unlock yourself

Listed in six weeks, not six months.

Partnering with Automatum gives you the support you need for both short-term and long-term success on the Microsoft Commercial Marketplace. We handle the entire process — from Partner Center onboarding to transactable offer configuration — so you can get your product listed in less than six weeks, compared to the typical 3–4 months it may take on your own.

Marketplace Integrations

Building your own integrations can be a daunting task. Our team has done most of the heavy lifting for you — APIs, webhooks, fulfillment, metering.

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Zero-Engineering Effort

Getting to Marketplace on your own requires a high degree of engineering support — which most organizations don't have time for.

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True Partnership

Once your product is live, we'll collaborate with your sales and operations teams, providing comprehensive support across co-sell motions.

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Sales Training

When you list with Azure Marketplace, you get hundreds of pages of Marketplace documents — but with Automatum, we simplify everything.

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Customers

What ISVs say about Automatum on Azure.

The team at Automatum Cloud were great and held our hand through the entire process of setting up our marketplace listing. We were up on the marketplace very quickly which allowed us to instantly start growing our business.
Mark Chatterton · CEO, inGenious AI
Automatum's technical versatility helped a lot, not only in finding the right configuration, but also understanding how to make the most out of the listing. We would recommend Automatum.
Sebastien Galand · CMO, Settlemint
Automatum is the secret sauce behind our cloud success. User-friendly, dynamic, and simply brilliant.
Hydrogen Sapkota · Business Analyst, GIO
Automatum Cloud were exceptional and provided us with invaluable support throughout the entire process of setting up our marketplace listing.
Bradley Simpson · Alliance Lead, Atomic
Frequently asked questions

Everything you need to know about Azure Marketplace.

How long does it take to list on Azure Marketplace?

With Automatum, most ISVs can publish to Microsoft's Commercial Marketplace in 4-6 weeks. This covers Partner Center setup, technical configuration, offer creation, and Microsoft review. Without expert support, the process typically takes 3-5 months.

What listing types does Azure Marketplace support?

Azure Marketplace supports SaaS offers, Azure Virtual Machine images, Azure Container offers, Managed Applications, and Consulting Services. Automatum helps you configure the right offer type and pricing model for your product.

Can buyers use their Microsoft Azure committed spend (MACC)?

Yes. Products with Azure IP co-sell eligible status qualify for MACC (Microsoft Azure Consumption Commitment) drawdown. This means enterprise buyers can apply their existing Azure spend commitments to your software, making procurement significantly faster.

How does co-selling with Microsoft work?

Through Microsoft's co-sell program, you can share deal opportunities with Microsoft field sellers who can provide joint customer engagement, technical validation, and deal acceleration. Automatum automates referral submission and tracking through Partner Center.

Do I need engineering resources to list on Azure Marketplace?

No. Automatum handles the full technical integration including SaaS fulfillment APIs, subscription lifecycle webhooks, landing page configuration, and metering. Your engineering team can stay focused on building your product.

What is the difference between Azure Marketplace and AppSource?

Both are storefronts within Microsoft's Commercial Marketplace. Azure Marketplace targets IT professionals and developers looking for technical solutions, while AppSource targets business users seeking line-of-business applications. Automatum can list your product on both.

What is the Azure Marketplace transaction fee?

Microsoft charges a 3% standard marketplace fee on all transactable offers. This is significantly lower than legacy ISV sales channels.

How long does Azure Marketplace certification take?

Microsoft's certification review typically takes 3–5 business days for SaaS offers. Complex offers such as VMs and Managed Apps can take up to 2 weeks.

What is MACC and why does it matter for ISVs?

MACC (Microsoft Azure Consumption Commitment) lets enterprise buyers use their committed Azure spend to purchase ISV solutions. This removes the need for a separate budget approval, which can dramatically improve close rates.

Do I need co-sell status to list on Azure Marketplace?

No — any ISV can publish a transactable offer. However, achieving IP Co-Sell Ready status unlocks Microsoft's field sales team as a referral source and makes your solution MACC-eligible.

Can I offer custom pricing to specific customers on Azure Marketplace?

Yes. Azure Marketplace supports private offers, which let you set custom pricing, terms, and discount structures for individual enterprise customers. Standard marketplace fees apply.

Get the Azure Marketplace Listing Checklist

A one-page PDF to use before you submit your offer in Microsoft Partner Center. It covers the publisher account, offer and listing, technical readiness, legal, and tax and payouts. Enter your work email to unlock the download.

Done — your checklist is ready. Download the PDF now →

Want to work through it online? Try the interactive Marketplace Listing Checklist tool. About this checklist.

Azure Marketplace explained

Everything ISVs need to know about the Azure Marketplace.

What is the Azure Marketplace?

The Azure Marketplace is Microsoft's commercial transactable storefront, part of the broader Microsoft Commercial Marketplace (which also includes AppSource). It lets ISVs publish and sell SaaS applications, virtual machine images, containers, and managed services to Microsoft's 4M+ active customers worldwide. What makes it distinctive for ISVs: enterprise buyers can use their committed Azure spend — MACC (Microsoft Azure Consumption Commitment) — to purchase ISV solutions, removing the need for a separate procurement budget and dramatically improving deal velocity. Microsoft charges a 3% standard transaction fee on marketplace sales, reduced from the previous 20% standard rate in 2021.

How to list on Azure Marketplace

  1. Create a Microsoft Partner Center account at partner.microsoft.com — this is the publisher portal for all Commercial Marketplace offers.
  2. Set up your publisher profile and accept the Microsoft Publisher Agreement and program-specific agreements.
  3. Create a new offer — choose your offer type: SaaS Application, Virtual Machine, Container, or Managed Application.
  4. Define your pricing plan — flat rate, per-user seat, consumption-based metering, or custom enterprise pricing.
  5. Submit for Microsoft certification review — typically 3–5 business days for SaaS offers; up to 2 weeks for VM and Managed App offers.
  6. Publish — your offer goes live to Azure customers globally, with the option to make it private (invite-only) or publicly discoverable.

Azure Marketplace fees & revenue share

Item Detail
Standard Marketplace fee3% of transaction value
MACC-eligible revenueCounts toward buyer's Azure commitment (co-sell approved offers only)
Private offersCustom pricing and terms for individual buyers; standard 3% fee applies.
Enterprise Agreement (EA) purchasesNet 60-day payment terms via Microsoft

Co-Sell & MACC

Achieving IP Co-Sell Ready status unlocks Microsoft's field sales team as an active referral channel — Microsoft AEs can recommend and co-sell your solution alongside Azure services. MACC-eligible solutions can be purchased using the buyer's existing Azure commitment, removing the need for a separate procurement approval and dramatically improving close rates. Automatum automates the co-sell referral sync, deal registration, and MACC eligibility tracking so your team focuses on closing, not paperwork.

Take Azure Marketplace
off your to-do list.

Talk to a Microsoft marketplace specialist. Walk away with a 4–6 week plan to your first Azure Marketplace transactable offer — even if today you have zero Partner Center setup.

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