Automatum’s Guide to AWS Marketplace

5 min read

At Automatum, we've successfully facilitated the listing of over 60 products on the AWS Marketplace. Drawing from our wealth of experience, we're excited to share some insider tips on how to make your listing stand out and effectively communicate your value proposition.

The first step is crafting a compelling description that encapsulates your unique value proposition. This is crucial for making a strong first impression. It's your opportunity to demonstrate your deep understanding of your customers' challenges and how your product or services can address them. In some instances, it may be beneficial to weave AWS into your value proposition, creating a joint value proposition that further underscores the value of your offering.

To kickstart this process, let's embark on a thought exercise. First, consider your service, offering, or solution. For instance, at Automatum, we offer a zero-engineering platform that enables software-as-a-service (SaaS) companies to list on Cloud marketplaces with ease.

Next, identify your target market. Who are your customers? For our platform, the primary audience includes Business Decision Makers, C-suite executives, and business users.

Once you have a clear picture of your customers, contemplate how your service or solution benefits them. Using Automatum as an example, our platform:

  • Increases agility by enabling listings on Cloud Marketplaces in as little as a day
  • Improves operational efficiency by centralizing the management of Cloud Marketplaces
  • Requires no engineering effort, simplifying the process

Finally, consider your differentiator. What makes your product unique compared to other offerings in the space? Include any metrics or proofs to substantiate your claims. For instance, Automatum has expedited the listing process for numerous companies on the AWS Marketplace, achieving this in as little as one day and at a fraction of the cost.

By following these steps, you can create a compelling AWS Marketplace listing that effectively communicates your value proposition, resonates with your target audience, and sets you apart from the competition.

Lessons Learned and Tips for Success

The first line of your description is what appears in the search results. It's crucial to be concise and avoid unnecessary jargon or hyperbole.

In your product overview, be sure to highlight aspects of security, adaptability, and agility. These are the three key areas that customers have identified as important when evaluating new software:

  • Security: Even if your offering isn't directly related to security, it's essential to explain how your solution keeps your customers' data safe.
  • Adaptability: Showcase how your offering caters to different use cases and can be tailored to meet your customers' unique needs.
  • Agility: Highlight how your product enables your customers to accomplish tasks more efficiently.

When it comes to keywords, think about the terms or phrases your potential customers might use when searching for your solution. These could relate to specific outcomes or features. Avoid repeating your product title as it's already indexed in the search.

Including metadata descriptions can help your product description rank higher in search results. These should be concise, relevant, and accurately represent your product.

Finally, never underestimate the power of customer reviews. They play a pivotal role in how your product ranks in search results. Actively request reviews to demonstrate your credibility with other customers and improve your position in search results. By following these tips, you can optimize your AWS Marketplace listing for success and make a lasting impression on potential customers.

To see how Automatum can help you get listed and scale your Cloud Marketplace revenue schedule a call.

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