New Now live across AWS, Azure, GCP & Red Hat marketplaces →

Cloud marketplaces,
without the tax.

The cloud marketplace management platform that gets ISVs listed, transacting, and co-selling on AWS, Azure & GCP — in weeks, not quarters.

The end-to-end platform to list, transact, co-sell and scale on AWS, Azure & GCP marketplaces. Built for ISV founders and alliance leads who want results in weeks — not quarters — at about 1/5 the price of Tackle.

Book a demo Get the marketplace playbook See pricing · No long contracts. Cancel anytime.

80+

ISVs listed

$120M+

Transacted via marketplace

14 days

Avg. time to first listing

5×

Cheaper than Tackle

app.automatum.io / listings ● live

Trusted by ISVs from seed to scale

If any of these sound familiar

Marketplace should unlock revenue. Most teams find it unlocks headaches.

We've onboarded 80+ ISVs onto cloud marketplaces. Every one of them landed with a version of these problems — and walked away from them.

01

Customers keep asking for marketplace.

Your largest deals are stalled because you're not on AWS, Azure, or GCP marketplace yet — or you are, but you can't transact.

02

Listing tied up engineering for a quarter.

Three clouds, three contract templates, three metering APIs. Cloud onboarding shouldn't cost you a sprint. Or three.

03

You're listed — but private offers are a mess.

Co-sell, metering, CRM sync — none of it works out of the box. Manual spreadsheets and fragile scripts everywhere.

04

Marketplace data lives nowhere near your CRM.

Finance and sales can't see what closed where, or why. Without numbers, it's hard to commit budget for next quarter.

The platform

One platform. Every cloud. End-to-end.

List

Live in 14 days, on every cloud.

We do the engineering, the listing build, the contracts and banking. Your team stays focused on shipping product.

Go live on AWS, Azure & GCP in 14 days
We handle engineering, contracts, and banking
No dedicated engineering team required

Transact

Private offers & metering — automated.

Generate private offers in seconds. Stream metering to all 3 hyperscalers without writing integration code.

Generate private offers in seconds
Stream metering to all 3 hyperscalers
No integration code needed

Automatum Transact — private offers & metering

Co-sell

We work alongside your alliance team.

Joint motions with AWS, Azure & GCP sellers. Turn marketplace into your fastest enterprise channel.

Joint motions with AWS, Azure & GCP sellers
Pipeline visible to cloud seller teams
Turn marketplace into your fastest enterprise channel

Automatum Co-sell — joint motions with cloud sellers

Scale

Marketplace revenue, in your CRM.

Bi-directional Salesforce / HubSpot sync. Every PO, renewal, and payout enriched and routed to your ops team.

Bi-directional Salesforce / HubSpot sync
Every PO, renewal, and payout enriched
Real-time alerts to Slack on offer acceptance

Automatum Scale — marketplace revenue in your CRM

All your clouds, one platform

A look at different solutions, unified.

Your roadmap

The Path to Marketplace Success.

Day 1

Discovery & audit

30-min call. We map your contracts, billing, and metering needs to each cloud's requirements.

Day 2 – 7

Listing build & legal

We build your AWS, Azure & GCP listings end-to-end. EULAs, banking, tax forms — handled.

Day 8 – 14

Test & go-live

Test private offers end-to-end. Wire up CRM. Push live across all three clouds.

Ongoing

Co-sell & growth

We work alongside your alliance team to drive AWS / Azure / GCP co-sell and accelerate enterprise deals.

Customers

ISVs from seed to enterprise — already growing on marketplace.

Rated on G2 Featured on Product Hunt Listed on AWS Marketplace

The team at Automatum held our hand through the entire process. We were up on the marketplace very quickly which let us instantly start growing our business.

Mark Chatterton · CEO, inGenious AI

Automatum's technical versatility helped a lot — not just finding the right configuration, but understanding how to make the most out of the listing.

Sebastien Galand · CMO, Settlemint

Automatum is the secret sauce behind our cloud success. User-friendly, dynamic, and simply brilliant.

Hydrogen Sapkota · Business Analyst, GIO

Exceptional support throughout the entire process of setting up our marketplace listing.

Bradley Simpson · Alliance Lead, Atomic

Comparison

Same outcomes. About a fifth of the bill.

Feature

Automatum

From $4,500 / yr

Saasify.ai

From $6,999 / yr

Tackle.io

From $20,000 / yr

Annual cost (entry tier)

Starts at $4,500

Starts at $7,500

Starts at $22,500

Time to first listing

2–4 weeks

Private offers included

Up to 50

Limited

Add-on

Metering (pay-per-use)

CRM integrations

Included

Only on $24,499 plan

Only on $40k+ plans

Hands-on expert guidance

Multi-cloud (AWS / Azure / GCP)

Integrations

Fully integrated with your stack.

Marketplace data flows where your team already works — Salesforce, HubSpot, Slack, billing, and beyond. No CSV exports, no copy-paste, no dropped deals.

Bidirectional sync — every transaction lands in CRM in seconds.
Co-sell pipeline visible to AEs without leaving Salesforce.
Real-time alerts to Slack the moment a private offer is accepted.

Get started →

A

Automatum

CRMSalesforce

awsMarketplace

AzureMarketplace

GmailNotify

SlackAlerts

GCPMarketplace

Partners

We work with the top cloud providers.

Cloud Marketplace Management 101

What is a cloud marketplace management platform?

A cloud marketplace management platform is software that helps ISVs (independent software vendors) list, sell, and scale their products on cloud marketplaces like AWS Marketplace, Azure Marketplace, and Google Cloud Marketplace — from a single dashboard.

Without a management platform, getting listed means navigating three different onboarding processes, three sets of contracts, three metering APIs, and three completely separate billing systems. Most teams burn an entire engineering quarter just to go live on one cloud.

A cloud marketplace management platform like Automatum eliminates that complexity. It handles listing creation, private offer generation, usage metering, CRM synchronization, and co-sell coordination across all three hyperscalers — so your team can focus on building product instead of marketplace plumbing.

Multi-cloud from day one

List on AWS, Azure, and GCP simultaneously — no separate engineering effort per cloud.

Automate private offers

Generate and send custom pricing offers in seconds instead of hours of manual work per deal.

Co-sell with cloud sellers

Turn AWS, Azure, and GCP sales teams into your extended channel through structured co-sell motions.

Revenue in your CRM

Bi-directional Salesforce and HubSpot sync so marketplace revenue shows up where your team already works.

Frequently asked questions

Everything you need to know about cloud marketplace management.

What is a cloud marketplace management platform?

A cloud marketplace management platform is software that helps ISVs (independent software vendors) list, sell, and manage their products across cloud marketplaces like AWS Marketplace, Azure Marketplace, and Google Cloud Marketplace. It automates listing creation, private offer generation, metering, CRM synchronization, and co-sell coordination — replacing months of engineering work with a single dashboard.

How long does it take to get listed on a cloud marketplace?

With Automatum, most ISVs go live on their first cloud marketplace within 14 days. This includes the full listing build, contract setup, banking configuration, and testing. Without a marketplace management platform, the process typically takes 2-4 months per cloud and requires dedicated engineering resources.

Which cloud marketplaces does Automatum support?

Automatum supports all three major hyperscaler marketplaces: AWS Marketplace, Microsoft Azure Marketplace, and Google Cloud Marketplace. We also support Red Hat Marketplace. You can manage all your marketplace listings, private offers, and metering from a single platform.

How much does Automatum cost compared to Tackle or Suger?

Automatum starts at $4,500/year for the Startup tier, which includes listing on all three clouds, up to 50 private offers, metering, and CRM integration. Comparable features from Tackle start at approximately $22,500/year and from Suger at $7,500/year. Automatum delivers the same core marketplace management capabilities at roughly one-fifth the cost of legacy platforms.

Do I need engineering resources to use Automatum?

No. Automatum handles the technical marketplace integration, including listing builds, contract templates, metering API configuration, and CRM sync. Your engineering team doesn't need to write marketplace-specific code. We also provide hands-on expert guidance throughout the onboarding process.

What is co-sell and how does Automatum help with it?

Co-sell is a joint selling motion where cloud provider sales teams (AWS, Azure, GCP) actively help sell your product to their enterprise customers. Automatum coordinates co-sell activities, tracks joint pipeline, and ensures your opportunities are visible to cloud seller teams — turning the marketplaces into your fastest enterprise channel.

Get started

Stop losing deals to "are you on marketplace?"

Talk to a cloud GTM expert. Walk away with a 14-day plan to your first marketplace deal — even if today you have zero listings.

Book a demo → Get the playbook

30-min discovery call✓

Custom readiness audit✓

Pricing for your stage✓

Long-term contract✗

Cloud marketplaces,without the tax.

Marketplace should unlock revenue. Most teams find it unlocks headaches.

Customers keep asking for marketplace.

Listing tied up engineering for a quarter.

You're listed — but private offers are a mess.

Marketplace data lives nowhere near your CRM.

One platform. Every cloud. End-to-end.

Live in 14 days, on every cloud.

A look at different solutions, unified.

The Path to Marketplace Success.

Discovery & audit

Listing build & legal

Test & go-live

Co-sell & growth

ISVs from seed to enterprise — already growing on marketplace.

Same outcomes. About a fifth of the bill.

Automatum

Saasify.ai

Tackle.io

Fully integrated with your stack.

We work with the top cloud providers.

What is a cloud marketplace management platform?

Multi-cloud from day one

Automate private offers

Co-sell with cloud sellers

Revenue in your CRM

Everything you need to know about cloud marketplace management.

Stop losing deals to "are you on marketplace?"

Cloud marketplaces,
without the tax.