Some of the teams we’ve worked with
Meet our customers →In our customers’ words.
The team at Automatum held our hand through the entire process. We were up on the marketplace very quickly which let us instantly start growing our business.
Mark ChattertonCEO, inGenious AI
Automatum's technical versatility helped us find the right configuration and understand how to make the most out of the listing.
Sebastien GalandCMO, Settlemint
See Automatum in action.
Manage listings, shared opportunities, and sales integrations in one workspace.
Make your product available to buy.
View draft and published listings, filter by cloud, and see what needs attention before launch.
What’s included
- Listing build and marketplace configuration
- Contract and banking setup
- End-to-end purchase testing

Find the programs that fit your business.
Check the steps for your cloud program before you apply. Each provider sets its own eligibility and approval requirements.
Check your marketplace readiness →readiness
eligibility
product review
Keep shared opportunities moving.
Send opportunities to cloud sellers and manage referrals they send back.
What’s included
- Opportunity tracking and cloud-seller collaboration
- A shared view for your alliance team
- Opportunity status and referral details
Keep cloud deals in your sales team’s CRM.
Bring marketplace opportunities into Salesforce or HubSpot so reps can work them alongside the rest of their pipeline. Keep deal details up to date as the opportunity progresses.
What’s included
- Two-way Salesforce / HubSpot sync
- Enriched purchase order, renewal, and payout details
- Real-time alerts to Slack on offer acceptance

Ready for the transaction, too.
Create private offers, report usage and manage marketplace deal details from the same workspace.
See how Automatum would fit the way your team works.
Book a demo →Your listing, from kickoff to launch.
Your team provides the product and commercial details. We handle listing configuration and testing.
- Day 1
Start with your requirements.
Contracts, billing, and metering requirements for each cloud.
- Days 2–7
Build the listing.
Listing configuration, legal agreements, banking, and tax details.
- Days 8–14
Test and go live.
Purchase testing and CRM connection before launch.
- Ongoing
Get help after launch.
Help with co-sell, offers, renewals, and ongoing operations.
This is a typical listing schedule. Program qualification follows each cloud’s requirements. We’ll review your scope and timing on the discovery call.
Illustrative deal
One AWS deal, from referral to offer.
A software vendor has a buyer preparing an AWS rollout. The buyer needs to monitor production workloads before launch.
Read the co-selling guide →-
Agree where AWS can help
Your sales lead confirms the buyer’s rollout date and monitoring needs. Automatum helps define a clear ask for the AWS account team.
-
Send the referral
Automatum helps prepare the brief and referral. Your sales lead asks AWS to bring a solutions architect to a joint discovery call.
-
Own the next step
Your sales lead owns the follow-up in your CRM. When the buyer is ready, Automatum helps prepare the private offer using the terms your team agrees.
Compare the essentials.
Swipe to compare providers →
| What you get | AutomatumStartup plan | FoursFormerly Suger | Tackle.ioCloud GTM Platform |
|---|---|---|---|
| Annual cost (entry tier) | Free year 1, then $1,199 / yr | Contact sales | Based on platform usage |
| Private offers included | Up to 50 | Included; plan limits apply | Available; confirm plan |
| Metering (pay-per-use) | Included | Included | Included |
| CRM integrations | Included | Basic on Professional | Salesforce; confirm plan |
| Hands-on expert guidance | Included | Optional services | Services available |
| Multi-cloud (AWS / Azure / GCP) | AWS, Azure, Google Cloud | AWS, Azure, Google Cloud | AWS, Azure, Google Cloud |
Automatum Startup is free for 12 months up to $100K in marketplace sales. Plans, limits, and services differ. Reviewed 3 November 2026. Automatum plans · Fours pricing · Tackle subscriptions
Questions before you start.
New to cloud marketplaces? Read the cloud marketplace guide →
Can I use Automatum if I’m already listed?
Yes. You can use Automatum for private offers, metering, CRM sync, and co-sell after your listing is live. We can use the demo to look at your current setup and discuss which workflows you’d like to manage together.
How long does it take to get listed on a cloud marketplace?
Most ISVs using Automatum go live on their first cloud marketplace within 14 days. That covers the listing build, contracts, banking setup, and testing. Doing it without a marketplace management platform typically takes 2-4 months per cloud and needs dedicated engineering time.
Which cloud marketplaces does Automatum support?
You can manage listings, private offers, and metering for AWS Marketplace, Microsoft Azure Marketplace, Google Cloud Marketplace, and Red Hat Marketplace in Automatum.
How is Automatum priced?
Automatum’s Startup plan is free for the first 12 months, up to $100K in marketplace sales. After that, it’s $1,199 a year. Check our pricing page for the full plan limits. Fours (formerly Suger) publishes contact-sales pricing, and Tackle prices subscriptions around Cloud GTM success and platform usage. Confirm a quote directly with each provider.
Do I need engineering resources to use Automatum?
No. We handle the listing build, contract templates, metering API setup, and CRM sync. Your engineers don’t need to write marketplace-specific code, and our team helps you through onboarding.
What is co-sell and how does Automatum help with it?
Co-sell means working with sales teams at AWS, Azure, or Google Cloud to sell your product to their enterprise customers. Automatum helps coordinate that work, track the shared pipeline, and make your opportunities visible to cloud sellers.
Let’s map your
cloud sales journey.
Tell us where you are today. We’ll look at your listing, program readiness, co-sell process and CRM setup, then work out the next steps with you.
What we’ll work through
- Your listing and program readiness
- Your co-sell process and CRM setup
- Scope, timing and pricing