Master Google Cloud Marketplace.
Launch and manage your products on Google Cloud Marketplace. Automate listings, private offers, and procurement workflows to reach GCP enterprise buyers — without engineering tied up in Partner Portal documentation for a quarter.
Selling on the Google Cloud Marketplace can be a game-changer, but getting started can be challenging. Top-tier security, pre-built solutions, exclusive catalog placements and committed-spend access — Automatum helps you get ahead of the competition on Google Cloud.
We manage your Google Cloud listings to unlock easy purchasing options — letting buyers tap into their Google Cloud budget commitments to procure your product.
Private offers enable custom pricing and flexible transactions, while the Automatum Platform simplifies co-sell motions and scales with your growing business.
Optimizing listings is easy with deep analytics, evergreen strategies, auto-provisioning and private offer management baked into one workspace.
Google Cloud Marketplace provides a powerful platform for running and billing your integrated SaaS solutions. With Automatum, you take advantage of that platform's widespread adoption and streamline the user experience for your customers.
By linking your accounts with your customers' Google accounts, Automatum simplifies the login process and eliminates the need for them to remember another set of credentials — keeping procurement, provisioning and billing aligned with the rest of their GCP stack.
This guide covers Google Cloud Marketplace, not Google Workspace Marketplace.
For alliance and partnership teams at B2B SaaS companies, a Google marketplace listing involves more than publishing a product description. A billing-integrated SaaS offer needs working procurement, entitlement and, where applicable, usage-reporting integrations. Start by completing Google's partner onboarding, confirming your product's eligibility and creating your SaaS product in Producer Portal. Then give engineering these three Google-specific requirements. AWS has equivalent workflows, but its integrations cannot be reused unchanged.
The Partner Procurement API connects Marketplace customer accounts and entitlements to your app. When a customer buys, Google Cloud Marketplace creates an account and an entitlement for them. Your app approves the account once the customer has signed up, approves the entitlement, and approves any plan change. Provision access against the correct entitlement, not just the customer account.
On AWS, this job is split across different APIs: ResolveCustomer in the AWS Marketplace Metering Service identifies the customer, and GetEntitlements in the AWS Marketplace Entitlement Service returns what they bought.
Subscribe to the Pub/Sub topic that Google sets up for your integration (your Google Partner Engineer creates it). Your app must process the purchase, plan-change and cancellation messages. Do not trust the message alone: retrieve the current entitlement through the Partner Procurement API before you update access, and check its state.
AWS uses Amazon SNS for the same purpose, with its own subscription messages such as subscribe-success and unsubscribe-pending.
This applies to usage-based billing only. Send usage to the Service Control API and set the operation's consumerId to the entitlement's usageReportingId. You read that value from the entitlement in the Partner Procurement API. Subscription-only offers do not need usage reporting.
AWS uses the AWS Marketplace Metering Service (for example BatchMeterUsage) for usage reporting.
When all three integrations pass testing, submit your product for Google's review.
Automatum can build and run these integrations for you, so your engineers stay on your product.
If you're considering listing on Google Cloud Marketplace, partnering with us gives you the support for both short-term wins and long-term scale. We run onboarding, pricing configuration and the integration work, so your engineering team does not build and test the integrations alone.
Building your own Producer Portal, procurement and metering integrations is a daunting, multi-month project. Our team has done all of the heavy lifting for you.
Tell more →Getting onto GCP Marketplace on your own requires a heavy degree of engineering support — which most organizations don't have the time for.
Tell more →Once your product is live, we collaborate with your sales and operations teams to provide comprehensive co-sell and revenue support.
Tell more →When you list with Google Cloud, we distill hundreds of pages of Partner Advantage sales documentation into an easy-to-follow guide your team will actually use.
Tell more →The team at Automatum Cloud were great and held our hand through the entire process of setting up our marketplace listing. We were up on the marketplace very quickly which allowed us to instantly start growing our business.
Automatum's technical versatility helped a lot — not only in finding the right configuration, but also in understanding how to make the most out of the listing. We would recommend Automatum.
Automatum is the secret sauce behind our cloud success. User-friendly, dynamic, and simply brilliant.
Automatum Cloud were exceptional and provided us with invaluable support throughout the entire process of setting up our marketplace listing.
Google does not publish a guaranteed turnaround for approval. Timing depends on your eligibility checks, the onboarding forms, integration testing and Google's review. Ask your Google contact for the current review window, and do not promise a launch date before approval. Automatum runs onboarding, pricing configuration and the integration work with you.
Yes. Purchases through GCP Marketplace count toward customers' committed use discounts and spend commitments. This makes your product effectively pre-budgeted for enterprise buyers with existing Google Cloud agreements.
Through the Google Cloud Partner Advantage program, you can receive qualified leads, joint selling support, and technical validation from Google Cloud sales teams. Automatum automates deal registration and tracking through the Partner Portal.
GCP Marketplace supports SaaS subscriptions, usage-based pricing, flat-rate pricing, and custom negotiated deals via private offers. Automatum helps you configure the optimal pricing strategy for your product and target market.
Absolutely. Many ISVs list on AWS, Azure, and GCP simultaneously. Automatum manages all three marketplace listings from a single platform, keeping pricing, offers, and analytics synchronized across clouds.
Complete Google's partner onboarding and confirm eligibility, prepare your Google Cloud project, billing, permissions and listing assets, build and test the Partner Procurement API, Pub/Sub and (for usage-based pricing) Service Control integrations, submit for Google's review, then prepare owners for live sales. Google gives no universal guaranteed turnaround, so ask your Google contact for timing. See the full listing steps above.
No. Automatum handles the full technical integration including procurement API setup, entitlement management, and billing integration. Your engineering team can stay focused on building your product.
Book a 30-minute call. Walk away with a clear plan for your Google Cloud Marketplace listing — even if today you have zero presence in the Partner Portal.
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