Managed services / Managed AWS Alliances →

The alliance team your AWS partnership deserves. Without the headcount.

A fully managed, twelve-month AWS alliance function for ISVs. Most ISVs qualify for AWS programs — MDF, co-sell, and Competencies — they never actually capture. Managed AWS Alliances gives you a named alliance lead who runs your AWS partnership end to end: funding, designations, co-sell, and a steady review cadence.

From $2,500 a month. 12-month term, billed monthly.

$110K+
In AWS MDF & funding within reach*
1+ backup
Named alliance lead, always covered
0
New alliance hires needed

AWS offers ISVs a lot. Most of it goes unclaimed.

  • Funding you never apply for

    ISV Accelerate, Competencies, and Marketing Development Funds sit unused because nobody owns the applications, milestones, and AWS timelines.

  • Deals that stall on review

    Security and architecture reviews block enterprise transactions. Without a Well-Architected and Foundational Technical Review path, momentum dies.

  • A program maze, no guide

    Partner Central, ACE, Competency programs, and BOX are a lot to navigate. Hiring a full-time Director of Alliances is slow and expensive.

A dedicated alliance function, running from day one.

The core deliverable is a fully managed, twelve-month AWS alliance strategy — a named lead, a structured review cadence, quarterly planning, and hands-on management of every eligible AWS program.

  • A named alliance lead — and a backup

    You get a dedicated alliance professional who owns the relationship, plus a named backup so the cadence never slips during absences.

  • ISV Accelerate & Competency designations

    We pursue ISV Accelerate acceptance and the AWS Competencies that fit your product — the designations that unlock MDF and buyer trust.

  • MDF capture, end to end

    We track the program milestones and file the applications so Marketing Development Funds actually land — not just show up as eligible.

  • Co-sell hygiene in ACE

    Ongoing ACE portal management and opportunity registration keep your pipeline aligned with AWS sellers and ready for co-sell support.

  • BOX Program listings

    AWS Business Outcomes Xcelerator (BOX) listings can bring AWS credits, cash, and sponsored marketing leads — plus AWS-facing collateral to match.

  • A cadence you can count on

    Quarterly AWS strategic planning and a structured cadence of partnership reviews, with an action log so nothing falls through the cracks.

You keep building. We run the alliance.

You (ISV)

Own the product & the sale

  • Build and sell your SaaS product
  • Bring your pipeline and deals
  • Show up for the quarterly reviews

Automatum platform

Listing & seller of record

  • Publishes and operates your Marketplace listing
  • Handles private offers, CPPO & metering
  • Syncs your CRM pipeline into ACE

Your Automatum team

The alliance function

  • Named alliance lead runs WAFR / FTR
  • Manages ACE portal hygiene
  • Orchestrates CPPO & MDF capture
  • Partner Central
  • ACE co-sell
  • ISV Accelerate
  • Competency programs
  • BOX Program
  • Marketing Development Funds

Start where you are. Scale as the wins land.

Three tiers, each a twelve-month term billed monthly. The price is $2,500, $5,000, or $7,500 a month, by tier.

Essentials

$2,500a month

Your first AWS wins, owned.

  • Named alliance lead + backup
  • Structured review cadence + quarterly planning
  • ISV Accelerate acceptance (up to $25K MDF)
  • One Competency designation (up to $50K MDF)
  • One BOX Program listing (credits, cash & sponsored leads)
  • AWS-facing marketing collateral
Book a call

Professional

$7,500a month

Full program coverage & AWS access.

  • Everything in Growth, expanded to:
  • All applicable Competency programs
  • Uncapped BOX Program listings
  • Targeted intros to 4 Account Executives
  • Intros to 2 Partner Sales Managers
  • Intro to 1 Segment Leader
Book a call

Each tier is a 12-month term, billed monthly. Automatum Enterprise customers get the first month free. See all managed services

An alliance function that acts like a force multiplier.

$110K+
In AWS MDF within reach across ISV Accelerate and Competency designations — funding most ISVs leave on the table. Subject to AWS eligibility and approval.
1:1
The dedicated ownership of a full-time Director of Alliances — at a stated cadence, with a named backup — without carrying the headcount.
12 mo
A clear, milestone-driven plan from kickoff: designations pursued, funding filed, co-sell aligned, reviews on the calendar.

*Funding figures reflect AWS program maximums (ISV Accelerate MDF, Competency MDF, and BOX Program benefits) and are not guaranteed. Every program outcome depends on AWS eligibility, review, and decision timelines outside our control.

Everything you need to know about Managed AWS Alliances.

What is Managed AWS Alliances?

It is a fully managed, twelve-month AWS alliance function for ISVs. A named alliance lead and backup run your AWS partnership: securing ISV Accelerate acceptance and Competency designations, managing co-sell in ACE, capturing MDF, and running a structured review cadence. Automatum is the seller of record and delivers the alliance function.

Do I need to hire a Director of Alliances?

No. You get the impact of a full-time Director of Alliances — dedicated ownership at a stated cadence — without adding headcount. A named lead and a named backup keep the work moving even during absences.

What AWS funding can this unlock?

Depending on tier, the engagement pursues ISV Accelerate acceptance (which can unlock up to $25,000 in MDF), one or more Competency designations (up to $50,000 in MDF), and BOX Program listings that can provide AWS credits, cash, and sponsored marketing leads. Every outcome depends on AWS decision timelines and eligibility.

How long is the engagement, and how is it billed?

Each engagement runs on a twelve-month term, billed monthly, with the review and planning cadence starting at kickoff. The price is $2,500, $5,000, or $7,500 a month, by tier.

How does this work with the Automatum platform?

Automatum publishes and operates your AWS Marketplace listing as seller of record — handling private offers, CPPO, and metering — and syncs your CRM pipeline into AWS Partner Central (ACE). The Automatum alliance team runs the alliance function on top: WAFR/FTR, ACE portal hygiene, and orchestration of CPPO and MDF.

Who is this built for?

Independent software vendors with an AWS listing and real AWS revenue ambition, but no dedicated alliance staff — typically below the size at which a full-time Director of Alliances is affordable.

Ready to run your AWS alliance?

Book a call and we'll map the AWS programs you qualify for today, the funding within reach, and the tier that fits — no new headcount required.

What we’ll work through

  • Your listing and program readiness
  • Your co-sell process and CRM setup
  • Scope, timing and pricing