Establish
$2,500a month
Get the channel moving.
- Up to six net-new partners
- Twice-yearly training & enablement
- 1-business-day CPPO deal desk turnaround
- Quarterly channel reviews
- Partner system of record + attribution
Managed services / Managed Partner Development →
The reseller channel you don't have to build. Or staff.
A twelve-month, fully managed AWS channel — recruited, enabled, and run for you. Marketplace channel revenue only shows up when partners are registered, authorized, and enabled — and that work doesn't happen without an owner. Managed Partner Development recruits, contracts, enables, and operates your reseller channel on AWS, with a CPPO deal desk and a partner system of record. No new headcount.
From $2,500 a month. 12-month term, billed monthly.
- 0
- New channel hires needed
- CPPO
- Deal desk — drafted, issued & tracked
- 12 mo
- Fully managed engagement
AWS channel revenue doesn't run itself.
A channel that never starts
Reselling on AWS needs partners who are registered, authorized, and enabled. Without an owner, none of that happens.
Building it is expensive
Hiring a channel manager and buying PRM software is high up-front cost — slow to justify for an early-stage ISV.
Advisors don't execute
Advisory-only consultancies hand you a plan. They don't recruit partners, run the deal desk, or issue authorizations.
A working reseller channel, operated for you.
One managed engagement recruits and runs the channel end to end — and every tier includes the partner system of record, selling authorizations, and attribution.
Partners recruited & contracted
Net-new resellers onboarded with executed agreements and a margin schedule.
A CPPO deal desk
Registered deals turned into Channel Partner Private Offers with a guaranteed turnaround time.
Selling authorizations
Recurring authorizations drafted, issued, and tracked in AWS Marketplace.
Enablement & training
Partner onboarding and recurring training and enablement sessions on a set cadence.
A partner system of record
Portal, onboarding, deal registration, and commission tracking with HubSpot/Salesforce sync — inside the fee.
Attribution & reviews
AWS Partner Revenue Measurement configured, with channel reviews on a set cadence.
You keep building. We run the channel.
You (ISV)
Own the product & listing
- Own the product resellers will sell
- Bring the offer the channel takes to market
- Focus on product, not channel ops
Automatum platform
Listing & seller of record
- Publishes the listing the channel sells against
- Issues offers & selling authorizations
- Order, invoice & disbursement run here
Your Automatum team
Channel operations
- Recruits, contracts & enables partners
- Runs the CPPO deal desk
- Operates the partner system of record
- AWS Marketplace
- CPPO
- Selling authorizations
- Partner Revenue Measurement
- Partner Central / ACE
Start where you are. Scale the roster and the cadence.
Three tiers, each a twelve-month term. Every tier includes the partner system of record, selling authorizations, and attribution — the tiers scale roster size, deal-desk speed, and review cadence. The price is $2,500, $5,000, or $7,500 a month, by tier.
Expand
$5,000a month
Scale the roster.
- Everything in Establish, expanded to:
- Up to twelve net-new partners
- Quarterly training & enablement
- 8-business-hour CPPO deal desk turnaround
- Monthly channel reviews
Accelerate
$7,500a month
Run at full scale.
- Everything in Expand, expanded to:
- Uncapped partner roster
- Monthly training & enablement
- 4-business-hour CPPO deal desk turnaround
- Fortnightly channel reviews
- Named deal-desk owner with a coverage window
Each tier is a 12-month term, billed monthly. Automatum Enterprise customers get the first month free. See all managed services
A channel team's output, without the headcount.
- 0 hires
- The output of a channel team without the headcount or a separate PRM subscription — our team runs it with a named manager and backup.
- 4 hr
- Guaranteed CPPO deal-desk turnaround at the top tier — from one business day, tightening as you scale.
- 12 mo
- A managed term structured so partners reach their first transactions inside the first quarter.
Everything you need to know about Managed Partner Development.
What is Managed Partner Development?
It is a twelve-month managed engagement that stands up and runs your AWS reseller channel: partner recruitment and contracting, a CPPO deal desk, recurring selling authorizations, enablement, a partner system of record, and attribution reporting. It is delivered by Automatum.
Do I need to hire a channel manager or buy PRM software?
No. Managed Partner Development replaces a channel-manager hire and a separate PRM subscription. Our team runs the channel with a named manager and operates a dedicated partner system of record inside the engagement fee.
What is the difference between the tiers?
The tiers scale three things: roster size (up to six partners, up to twelve, or uncapped), CPPO deal-desk turnaround (one business day, eight business hours, or four business hours), and review cadence (quarterly, monthly, or fortnightly). Every tier includes the partner system of record, selling authorizations, and attribution.
How is the channel measured?
AWS Partner Revenue Measurement attribution is configured so partner-sourced Marketplace revenue is reported on a set cadence, and the partner system of record is the auditable source of record for partners issuing offers.
How long until partners are selling?
The term is twelve months, structured so partners reach first transactions inside the first quarter from their sign date; a partner counts as active once it transacts within a 365-day span. Timelines depend on partners completing AWS registration, tax, and banking, which is outside our control.
Ready to build your AWS channel?
Book a call and we'll map the partners you could recruit, the deal-desk cadence that fits, and the tier that matches your stage.
What we’ll work through
- Your listing and program readiness
- Your co-sell process and CRM setup
- Scope, timing and pricing
