How Guardware automated their AWS Marketplace go-to-market with Automatum
From manual 20–40 minute processes to a 5-minute AI-powered workflow for listings, co-sell, and private offers.
Manual processes slowed every step of the AWS Marketplace go-to-market
Guardware's go-to-market team managed AWS Marketplace listings, co-sell registrations, and private offers entirely through manual processes. Creating a listing took 20–40 minutes with frequent errors. Sending a private offer required navigating multiple AWS Console screens. Co-sell registration was underused due to the manual overhead.
- Slow listing creation: Building and updating AWS Marketplace listings consumed 20–40 minutes per update, with a high rate of manual errors that required rework.
- Private offer friction: Creating and sending a private offer required navigating multiple AWS Console screens, costing the sales team significant time on every deal.
- Underused co-sell: The co-sell motion was rarely activated because manual registration overhead made it impractical at deal velocity.
Automatum's AI Listing Agent replaced every manual step
Guardware deployed Automatum's AI Listing Agent—an agentic AI system built on Amazon Bedrock. The agent autonomously reads product data, structures listing metadata, and publishes to AWS Marketplace. MCP integrations handle private offer creation and co-sell registration without manual intervention. The entire stack runs on AWS-managed compute (Lambda, ECS).
AI Listing Automation
The agent reads product data, structures metadata, and publishes listings to AWS Marketplace without human input.
Co-sell Registration
MCP integrations register co-sell opportunities with AWS automatically on every qualifying deal.
Private Offer Creation
Private offers are created and sent in 5 minutes via the agent—down from a 20–40 minute manual process.
AWS-Native Infrastructure
The full stack runs on Amazon Bedrock, Lambda, and ECS—no external compute or self-managed servers.
Faster offers, more co-sell, and automated listings
Guardware eliminated the manual bottlenecks across their entire AWS Marketplace go-to-market motion.
Built on the AWS stack
Automatum's AI Listing Agent uses AWS-managed services throughout, making the solution fully compatible with Guardware's existing cloud environment.
“Automatum's AI Listing Agent removed every manual step from our AWS Marketplace motion. Private offers that used to take 20–40 minutes now go out in 5. Co-sell registrations happen automatically. We can focus on selling instead of navigating AWS Console screens.”
More customer stories
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See how Automatum can help you too
Get listed on cloud marketplaces in days—not weeks. Zero engineering required.
