Platform Comparison

Automatum vs Clazar

Q: How much does Clazar cost?

Clazar charges $799 per month (QuickStart, 1 marketplace, billed annually) or $1,499 per month (Growth, 1 marketplace with co-sell, billed annually). Multi-cloud access across all three cloud marketplaces requires their Enterprise plan, which is custom pricing.

An honest comparison for ISVs evaluating cloud marketplace platforms in 2026. Managed service vs self-serve SaaS — here is how they differ.

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TL;DR

Quick Verdict

Neither platform is universally better. The right choice depends on how your team wants to work.

Best For

Clazar Self-Serve SaaS

Teams that want a self-serve SaaS product with transparent flat-fee pricing, a polished Salesforce-native workflow, and the ability to manage everything in-house.

Automatum Managed Service

ISVs who want a fully managed service — where a dedicated team handles the listing, co-sell setup, and ongoing operations end-to-end on their behalf.

Head-to-Head

Feature Comparison

How both platforms compare on the features that matter to ISVs on cloud marketplaces.

Feature	Automatum	Clazar
AWS Marketplace	Yes	Yes
Azure Marketplace	Yes	Yes
Google Cloud Marketplace	Yes	Enterprise only
Multi-cloud (all 3) in base plan	Yes	Enterprise only
Salesforce integration	On request	Yes
HubSpot integration	Yes	Yes
Private offers	Yes	Yes
CPPO / reseller offers	Yes	Growth+
Co-sell automation	Yes	Yes (Growth+)
Usage-based billing / metering	Yes	Yes
Managed service (dedicated ops team) A team handles operations on your behalf	Yes	No (self-serve SaaS)
Revenue share on transactions	No	No
Pricing model	Contact for pricing	$799–$1,499/mo + Enterprise

Key Differentiators

Three Honest Differences

The practical differences ISVs notice when evaluating Automatum alongside Clazar.

Self-Serve vs Managed Service

Clazar is a SaaS product you operate yourself. Automatum is a managed service where the team does the work. Neither is better in every case — it depends on whether the ISV has internal bandwidth to run marketplace operations.

Multi-Cloud from Day One

Clazar's multi-cloud support across AWS, Azure, and GCP is Enterprise-only. The QuickStart and Growth plans are single-marketplace. Automatum covers all three clouds from any plan, so you do not need to upgrade to go multi-cloud.

Co-Sell and FTR Readiness

Automatum's team has hands-on experience running 80+ listings through the full co-sell setup process, including the AWS Foundational Technical Review (FTR). Clazar's platform automates co-sell workflows but does not provide a managed team to execute them on your behalf.

Pricing

Pricing Comparison

What you pay for each platform.

Automatum

Managed service — custom scope

Pricing is based on the scope of listings and services required. No revenue share on marketplace transactions. Contact us to get a quote tailored to your listing needs and cloud mix.

Clazar

Self-serve SaaS — published pricing

QuickStart — $799/month Billed annually · 1 marketplace · 10 private offers/year

Growth — $1,499/month Billed annually · 1 marketplace · 50 private offers/year · co-sell integration

Enterprise — Custom pricing All 3 marketplaces · unlimited offers

Note: Multi-cloud access (AWS + Azure + GCP) requires the Enterprise plan. No revenue share on transactions.

FAQ

Frequently Asked Questions

Is Clazar better than Automatum?

It depends on your needs. Clazar is a self-serve SaaS product you operate yourself. Automatum is a managed service where a dedicated team handles the listing, co-sell setup, and ongoing operations on your behalf. If you want software to run yourself, Clazar. If you want a team to handle the process, Automatum.

How much does Clazar cost?

Clazar charges $799 per month (QuickStart, billed annually) for one marketplace with 10 private offers per year, or $1,499 per month (Growth, billed annually) for one marketplace with 50 private offers per year and co-sell integration. Multi-cloud access across all three cloud marketplaces requires their Enterprise plan at custom pricing.

Does Automatum charge a revenue share?

No. Automatum does not charge revenue share on marketplace transactions. Pricing is a flat fee based on the scope of listings and services required.

Does Clazar support all three cloud marketplaces?

Yes, but only on their Enterprise tier. The QuickStart and Growth plans are single-marketplace. If you need AWS, Azure, and GCP all in one plan, you must be on Clazar Enterprise (custom pricing).

What is the main difference between Automatum and Clazar?

Clazar is a self-serve SaaS platform for teams with internal bandwidth to operate marketplace. Automatum is a managed service where a dedicated team handles listings, co-sell setup, and day-to-day operations on your behalf. Automatum also covers AWS, Azure, and GCP from any plan, while Clazar requires the Enterprise tier for multi-cloud access.

What Our Customers Say

Automatum's technical versatility helped a lot, not only in finding the right configuration, but also understanding how to make the most out of the listing. We would recommend Automatum.

Sebastien Galand — CMO, Settlemint

Ready to See Automatum in Action?

A managed team that handles your cloud marketplace listing, co-sell setup, and operations — from day one.

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