Automatum vs Invisory
Both are managed services for cloud marketplace GTM. Here is an honest look at how they differ — so you can choose the right fit for your ISV.
Automatum vs Invisory at a Glance
Both platforms serve ISVs entering and scaling cloud marketplaces as managed services. The differences are in scope, focus, and marketplace coverage.
| Feature | Automatum | Invisory |
|---|---|---|
|
AWS Marketplace
List and transact on AWS
|
Yes | Yes |
|
Azure / Microsoft Marketplace
List on Microsoft Commercial Marketplace
|
Yes | Yes |
|
Google Cloud Marketplace
List and co-sell on GCP
|
Yes | Yes |
|
Salesforce AgentExchange
CRM marketplace support
|
Not covered | Yes Advantage |
|
Private Offers
Custom pricing for individual buyers
|
Included | Unlimited (all packages) |
|
Co-Sell Setup & Operations
Cloud provider co-sell programs
|
Included | Unlimited (all packages) |
|
CRM Integration (Salesforce)
Sync marketplace data to CRM
|
Yes | Yes |
|
CRM Integration (HubSpot)
HubSpot pipeline sync
|
Yes | Yes |
|
Dedicated CSM
Named customer success manager
|
Included | Included (all packages) |
|
Technical Listing Setup
Metering, SaaS contracts, AMI, container
|
Core focus | Included |
|
Managed Service Model
Human team runs your marketplace GTM
|
Yes | Yes |
|
Listings Delivered
Verified track record
|
80+ listings Verified | Not disclosed |
|
Pricing Model
How you pay for the service
|
Contact for pricing | Contact for pricing |
|
Revenue Share on Transactions
Percentage of marketplace revenue
|
No revenue share Confirmed | Implied fixed pricing |
Where Each Platform Stands Out
The practical differences ISVs notice when comparing Automatum and Invisory.
80+ Listings Delivered
Automatum has delivered 80+ marketplace listings to date — a verified operational track record. Invisory does not publish an equivalent metric, making it harder to benchmark experience before committing.
No Revenue Share — Confirmed
Automatum does not charge revenue share on marketplace transactions. Invisory implies a fixed pricing model in their competitive content, but their contract terms are not publicly disclosed. Confirm this before signing.
Invisory: Salesforce AgentExchange
Invisory covers Salesforce AgentExchange as a fourth marketplace alongside the three hyperscalers. If your distribution strategy includes CRM marketplace channels, Invisory's coverage is wider than Automatum's current scope.
Operations vs Strategy Focus
Invisory positions as senior alliance strategists with a GTM consulting emphasis. Automatum's managed service gives equal weight to the technical operations layer: metering setup, CPPO configuration, and private offer mechanics.
Where Invisory Fits
Invisory is a legitimate and capable managed service. Here is where they deliver genuine value.
- Salesforce AgentExchange coverage. Invisory is one of the few managed services that covers the Salesforce AgentExchange marketplace alongside the three hyperscalers — a meaningful differentiator for ISVs with a Salesforce-heavy distribution motion.
- Strong G2 ratings. Invisory holds a 4.9/5 rating on G2 with reviewers consistently noting responsiveness, strategic depth, and the quality of their alliance team. This is a strong signal for service quality.
- Inc. Magazine 2025 Power Partner Award. Invisory won the Inc. Magazine 2025 Power Partner Award — third-party validation of their service quality from a widely recognised publication.
- Enterprise brand recognition. Invisory works with companies like Stripe, Hootsuite, and Appfire. If enterprise credibility in your reference calls matters, Invisory's customer list carries weight.
How Both Services Handle Core Workflows
A closer look at how Automatum and Invisory approach the key managed service workflows.
Automatum
Handles the full technical setup: SaaS contract configuration, usage metering, AMI and container listings, and listing review submissions. Strong focus on getting the first listing live quickly, with 80+ listings delivered as a reference point.
Invisory
Uses API integrations for faster listing (described as "days, not weeks") with expert-built GTM playbooks and templates. Technical listing is included in all packages alongside the strategic layer.
Automatum
Sets up and operates co-sell workflows with AWS ACE, Microsoft Partner Center, and Google Cloud partner programs. Hands-on support for registering co-sell opportunities and qualifying for partner program incentives.
Invisory
Unlimited co-sell opportunities across all packages. Positions this as a core strategic pillar — co-sell is treated as a revenue-generating motion, not just a technical workflow. Senior alliance strategists actively work co-sell pipeline.
Automatum
Integrates with Salesforce and HubSpot to sync marketplace pipeline, private offer status, and co-sell referrals into your existing sales workflow. Designed to keep marketplace motion visible inside your CRM.
Invisory
Supports both Salesforce and HubSpot integration — a noted differentiator vs competitors who support only Salesforce. Also covers Salesforce AgentExchange as a marketplace, meaning their CRM reach extends beyond integration into distribution.
Automatum
Creates and manages private offers across AWS, Azure, and GCP. Handles custom pricing, flexible payment schedules, and CPPO/reseller offer configuration. No published cap on offer volume.
Invisory
Unlimited private offers included in all Invisory packages with advisory support on pricing strategy, contract terms, and offer structure. Positions private offer advisory as a distinct pillar of their service.
Pricing Transparency
Neither Automatum nor Invisory publishes a rate card. Both require a conversation to get pricing.
Automatum
Scope-based managed service pricing
Custom pricing based on scope and clouds
Invisory
Package-based managed service pricing
Pricing not published
Frequently Asked Questions
Answers to the questions ISVs most often ask when comparing these two managed services.
Is Invisory a SaaS tool or a managed service?
Invisory is a managed service — an embedded team of alliance strategists paired with a proprietary platform. You do not operate Invisory yourself; their team runs your cloud marketplace GTM on your behalf.
What is the main difference between Automatum and Invisory?
Both are managed services, but Invisory covers four marketplaces (including Salesforce AgentExchange) and positions heavily on GTM strategy consulting. Automatum focuses on the three hyperscaler cloud marketplaces with equal emphasis on technical listing operations and co-sell execution.
Does Invisory support Google Cloud Marketplace?
Yes. Invisory supports AWS, Microsoft Marketplace (Azure), Google Cloud Marketplace, and Salesforce AgentExchange.
Does Automatum or Invisory charge revenue share?
Automatum does not charge revenue share on marketplace transactions. Invisory implies a fixed pricing model, but their exact pricing terms are not publicly disclosed. We recommend confirming this directly with their sales team before signing.
Which managed service should an early-stage ISV choose?
Early-stage ISVs often benefit from Automatum's operational focus — getting the first listing live, configuring co-sell correctly, and generating the first transactions. Invisory's strength is building a full go-to-market motion once the fundamentals are in place. Both are valid starting points depending on your team's gaps.
What Our Customers Say
Automatum's technical versatility helped a lot, not only in finding the right configuration, but also understanding how to make the most out of the listing. We would recommend Automatum.Sebastien Galand — CMO, Settlemint
Ready to See How Automatum Compares?
A lean managed service with 80+ listings delivered, no revenue share, and full technical + GTM coverage across AWS, Azure, and GCP.
