Automatum vs Suger (Now Fours)
Suger rebranded to Fours in 2024. Here is an honest comparison of both platforms for ISVs managing cloud marketplace listings.
Which Platform Fits Your Team?
The right choice depends on whether you want software to operate or a team to do the work.
Automatum is best for
ISVs that want a fully managed service — a dedicated team that handles the listing, co-sell setup, and ongoing marketplace operations end-to-end. No internal headcount required.
Fours (Suger) is best for
ISVs that want a self-serve SaaS product with broad marketplace coverage (including Snowflake, Oracle, and Alibaba Cloud) and AI-assisted workflows they control directly.
Side-by-Side Feature Comparison
A factual comparison based on publicly available information as of 2026.
| Feature | Automatum | Fours (formerly Suger) |
|---|---|---|
AWS Marketplace |
Yes | Yes |
Azure Marketplace |
Yes | Yes |
Google Cloud Marketplace |
Yes | Yes |
Snowflake Marketplace |
No | Yes |
Oracle Cloud Marketplace |
No | Yes |
Alibaba Cloud Marketplace |
No | Yes |
Private offers |
Yes | Yes |
CPPO / reseller offers |
Yes | Yes |
Co-sell automation |
Yes | Yes |
Usage-based billing / metering |
Yes | Yes |
Salesforce integration |
On request | Yes |
HubSpot integration |
Yes | Yes |
AI-powered agents |
No | Yes (built-in) |
Managed service Dedicated team handles your operations |
Yes | No (self-serve SaaS) |
80+ listings delivered |
Yes | Not disclosed |
Revenue share on transactions |
None | Not disclosed |
Where the Two Platforms Diverge
Both platforms cover the core marketplace workflows. The differences that matter depend on your team's situation.
Self-Serve vs Managed Service
Fours is a SaaS product you operate with AI assistance. Automatum is a managed service where a dedicated team does the work. If you have internal bandwidth to own marketplace day-to-day, Fours may suit you. If you want a partner to handle listing, co-sell, and operations, Automatum is the closer fit.
Marketplace Breadth
Fours covers six marketplaces — the three hyperscalers plus Snowflake, Oracle, and Alibaba Cloud. Automatum focuses on AWS, Azure, and GCP, the three hyperscalers where ISVs generate the most committed-spend revenue.
AI Agents
Fours has built AI agents directly into their platform workflow. Automatum does not have a self-serve AI agent layer, but Automatum's team provides the equivalent through human expertise and hands-on operations.
Track Record
Automatum has delivered 80+ marketplace listings to date — an owner-confirmed figure. Fours does not publish an equivalent metric. If verifiable delivery experience matters to your decision, ask both vendors for case studies.
Pricing Comparison
Neither platform publishes a public rate card. Both require a conversation to scope pricing.
Automatum
Managed service, scoped to your needs
Custom pricing based on listings and scope
Fours (formerly Suger)
Self-serve SaaS, contact for pricing
Pricing not publicly available
Common Questions
Is Suger the same as Fours?
Yes. Suger rebranded to Fours (fours.com) in 2024. The product and team are the same; only the brand name changed. suger.io now redirects to fours.com.
Does Fours support all three hyperscaler cloud marketplaces?
Yes. Fours supports AWS Marketplace, Azure Marketplace, and Google Cloud Marketplace, plus Snowflake, Oracle Cloud, and Alibaba Cloud — six marketplaces in total.
What is the main difference between Automatum and Fours (Suger)?
The core difference is managed service vs SaaS. Fours is a product you operate yourself, with AI agents to assist workflows. Automatum is a managed service where a dedicated team handles listing, co-sell setup, and ongoing marketplace operations on your behalf.
Does Automatum charge a revenue share on marketplace transactions?
No. Automatum does not charge revenue share on marketplace transactions.
Which platform is better for a small ISV team with no dedicated marketplace resource?
If your team has no one dedicated to marketplace operations, Automatum's managed service removes that burden entirely. If someone on your team will own the marketplace function day-to-day, Fours gives them a capable platform to work from.
What Our Customers Say
Automatum's technical versatility helped a lot, not only in finding the right configuration, but also understanding how to make the most out of the listing. We would recommend Automatum.Sebastien Galand — CMO, Settlemint
Ready to See Automatum in Action?
Explore how a managed service approach compares to self-serve for your team's situation.
