AWS Managed AWS Alliances · Delivered with Only Best Practices →

The alliance team your AWS partnership deserves. Without the headcount.

A fully managed, twelve-month AWS alliance function for ISVs.

Most ISVs qualify for AWS programs — MDF, co-sell, and Competencies — they never actually capture. Managed AWS Alliances gives you a named alliance lead who runs your AWS partnership end to end: funding, designations, co-sell, and a steady review cadence. Delivered by Automatum with Only Best Practices (OBP).

Book a call See AWS Marketplace · 12-month engagement, billed monthly.

$110K+

In AWS MDF & funding within reach*

1 + backup

Named alliance lead, always covered

New alliance hires needed

The gap

AWS offers ISVs a lot. Most of it goes unclaimed.

Funding you never apply for

ISV Accelerate, Competencies, and Marketing Development Funds sit unused because nobody owns the applications, milestones, and AWS timelines.

Deals that stall on review

Security and architecture reviews block enterprise transactions. Without a Well-Architected and Foundational Technical Review path, momentum dies.

A program maze, no guide

Partner Central, ACE, Competency programs, and BOX are a lot to navigate. Hiring a full-time Director of Alliances is slow and expensive.

What you get

A dedicated alliance function, running from day one.

The core deliverable is a fully managed, twelve-month AWS alliance strategy — a named lead, a structured review cadence, quarterly planning, and hands-on management of every eligible AWS program.

A named alliance lead — and a backup

You get a dedicated alliance professional who owns the relationship, plus a named backup so the cadence never slips during absences.

ISV Accelerate & Competency designations

We pursue ISV Accelerate acceptance and the AWS Competencies that fit your product — the designations that unlock MDF and buyer trust.

MDF capture, end to end

We track the program milestones and file the applications so Marketing Development Funds actually land — not just show up as eligible.

Co-sell hygiene in ACE

Ongoing ACE portal management and opportunity registration keep your pipeline aligned with AWS sellers and ready for co-sell support.

BOX Program listings

AWS Business Outcomes Xcelerator (BOX) listings can bring AWS credits, cash, and sponsored marketing leads — plus AWS-facing collateral to match.

A cadence you can count on

Quarterly AWS strategic planning and a structured cadence of partnership reviews, with an action log so nothing falls through the cracks.

How it works

You keep building. We run the alliance.

You (ISV)

Own the product & the sale

Build and sell your SaaS product
Bring your pipeline and deals
Show up for the quarterly reviews

Automatum

Listing & seller of record

Publishes and operates your Marketplace listing
Handles private offers, CPPO & metering
Syncs your CRM pipeline into ACE

OBP

The alliance function

Named alliance lead runs WAFR / FTR
Manages ACE portal hygiene
Orchestrates CPPO & MDF capture

Partner Central ACE co-sell ISV Accelerate Competency programs BOX Program Marketing Development Funds

Engagement tiers

Start where you are. Scale as the wins land.

Three tiers, each a twelve-month term billed monthly. Pricing scales with the seniority of the alliance lead on your account — a quick call is the fastest way to a quote.

Essentials

Your first AWS wins, owned.

12-month term · billed monthly

Named alliance lead + backup
Structured review cadence + quarterly planning
ISV Accelerate acceptance (up to $25K MDF)
One Competency designation (up to $50K MDF)
One BOX Program listing (credits, cash & sponsored leads)
AWS-facing marketing collateral

Book a call

Most scope for the money

Growth

More programs, more motion.

12-month term · billed monthly

Everything in Essentials, expanded to:
Up to three Competency acceptances
Up to three BOX Program listings
Quarterly joint events
Weekly ACE hygiene reviews
Hands-on funding application support

Book a call

Professional

Full program coverage & AWS access.

12-month term · billed monthly

Everything in Growth, expanded to:
All applicable Competency programs
Uncapped BOX Program listings
Targeted intros to 4 Account Executives
Intros to 2 Partner Sales Managers
Intro to 1 Segment Leader

Book a call

Why it pays off

An alliance function that acts like a force multiplier.

$110K+

In AWS MDF within reach across ISV Accelerate and Competency designations — funding most ISVs leave on the table. Subject to AWS eligibility and approval.

1:1

The dedicated ownership of a full-time Director of Alliances — at a stated cadence, with a named backup — without carrying the headcount.

12mo

A clear, milestone-driven plan from kickoff: designations pursued, funding filed, co-sell aligned, reviews on the calendar.

*Funding figures reflect AWS program maximums (ISV Accelerate MDF, Competency MDF, and BOX Program benefits) and are not guaranteed. Every program outcome depends on AWS eligibility, review, and decision timelines outside the partners' control.

Ready to run your AWS alliance?

Book a call and we'll map the AWS programs you qualify for today, the funding within reach, and the tier that fits — no new headcount required.

Book a call →

Frequently asked questions

Everything you need to know about Managed AWS Alliances.

What is Managed AWS Alliances?

It is a fully managed, twelve-month AWS alliance function for ISVs. A named alliance lead and backup run your AWS partnership: securing ISV Accelerate acceptance and Competency designations, managing co-sell in ACE, capturing MDF, and running a structured review cadence. Automatum is the lead partner and seller of record; Only Best Practices (OBP) delivers the alliance function.

Do I need to hire a Director of Alliances?

No. You get the impact of a full-time Director of Alliances — dedicated ownership at a stated cadence — without adding headcount. A named lead and a named backup keep the work moving even during absences.

What AWS funding can this unlock?

Depending on tier, the engagement pursues ISV Accelerate acceptance (which can unlock up to $25,000 in MDF), one or more Competency designations (up to $50,000 in MDF), and BOX Program listings that can provide AWS credits, cash, and sponsored marketing leads. Every outcome depends on AWS decision timelines and eligibility.

How long is the engagement, and how is it billed?

Each engagement runs on a twelve-month term, billed monthly, with the review and planning cadence starting at kickoff. Pricing scales with the seniority of the alliance lead assigned to your account — book a call for a quote.

How does this work with the Automatum platform?

Automatum publishes and operates your AWS Marketplace listing as seller of record — handling private offers, CPPO, and metering — and syncs your CRM pipeline into AWS Partner Central (ACE). OBP runs the alliance function on top: WAFR/FTR, ACE portal hygiene, and orchestration of CPPO and MDF.

Who is this built for?

Independent software vendors with an AWS listing and real AWS revenue ambition, but no dedicated alliance staff — typically below the size at which a full-time Director of Alliances is affordable.

Cloud marketplaces
simplified with Automatum

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