AWS Managed Partner Development · Delivered with Only Best Practices →

The reseller channel you don't have to build.
Or staff.

A twelve-month, fully managed AWS channel — recruited, enabled, and run for you.

Marketplace channel revenue only shows up when partners are registered, authorized, and enabled — and that work doesn't happen without an owner. Managed Partner Development recruits, contracts, enables, and operates your reseller channel on AWS, with a CPPO deal desk and a partner system of record. No new headcount. Delivered by Automatum with Only Best Practices (OBP).

Book a call See AWS Marketplace · 12-month engagement.
0
New channel hires needed
CPPO
Deal desk — drafted, issued & tracked
12 mo
Fully managed engagement
The gap

AWS channel revenue doesn't run itself.

A channel that never starts

Reselling on AWS needs partners who are registered, authorized, and enabled. Without an owner, none of that happens.

Building it is expensive

Hiring a channel manager and buying PRM software is high up-front cost — slow to justify for an early-stage ISV.

Advisors don't execute

Advisory-only consultancies hand you a plan. They don't recruit partners, run the deal desk, or issue authorizations.

What you get

A working reseller channel, operated for you.

One managed engagement recruits and runs the channel end to end — and every tier includes the partner system of record, selling authorizations, and attribution.

Partners recruited & contracted

Net-new resellers onboarded with executed agreements and a margin schedule.

A CPPO deal desk

Registered deals turned into Channel Partner Private Offers with a guaranteed turnaround time.

Selling authorizations

Recurring authorizations drafted, issued, and tracked in AWS Marketplace.

Enablement & training

Partner onboarding and recurring training and enablement sessions on a set cadence.

A partner system of record

Portal, onboarding, deal registration, and commission tracking with HubSpot/Salesforce sync — inside the fee.

Attribution & reviews

AWS Partner Revenue Measurement configured, with channel reviews on a set cadence.

How it works

You keep building. We run the channel.

You (ISV)

Own the product & listing

  • Own the product resellers will sell
  • Bring the offer the channel takes to market
  • Focus on product, not channel ops
Automatum

Listing & seller of record

  • Publishes the listing the channel sells against
  • Issues offers & selling authorizations
  • Order, invoice & disbursement run here
OBP

Channel operations

  • Recruits, contracts & enables partners
  • Runs the CPPO deal desk
  • Operates the partner system of record
Powered by AWS →
AWS MarketplaceCPPOSelling authorizationsPartner Revenue MeasurementPartner Central / ACE
Engagement tiers

Start where you are. Scale the roster and the cadence.

Three tiers, each a twelve-month term. Every tier includes the partner system of record, selling authorizations, and attribution — the tiers scale roster size, deal-desk speed, and review cadence. Pricing scales with the tier; a quick call is the fastest way to a quote.

Tier 1
Get the channel moving.

12-month term

  • Up to six net-new partners
  • Twice-yearly training & enablement
  • 1-business-day CPPO deal desk turnaround
  • Quarterly channel reviews
  • Partner system of record + attribution
Book a call
Most scope for the money
Tier 2
Scale the roster.

12-month term

  • Everything in Tier 1, expanded to:
  • Up to twelve net-new partners
  • Quarterly training & enablement
  • 8-business-hour CPPO deal desk turnaround
  • Monthly channel reviews
Book a call
Tier 3
Run at full scale.

12-month term

  • Everything in Tier 2, expanded to:
  • Uncapped partner roster
  • Monthly training & enablement
  • 4-business-hour CPPO deal desk turnaround
  • Fortnightly channel reviews
  • Named deal-desk owner with a coverage window
Book a call
Why it pays off

A channel team's output, without the headcount.

0 hires

The output of a channel team without the headcount or a separate PRM subscription — OBP runs it with a named manager and backup.

4 hr

Guaranteed CPPO deal-desk turnaround at the top tier — from one business day, tightening as you scale.

12 mo

A managed term structured so partners reach their first transactions inside the first quarter.

Ready to build your AWS channel?

Book a call and we'll map the partners you could recruit, the deal-desk cadence that fits, and the tier that matches your stage.

Book a call →
Frequently asked questions

Everything you need to know about Managed Partner Development.

What is Managed Partner Development?

It is a twelve-month managed engagement that stands up and runs your AWS reseller channel: partner recruitment and contracting, a CPPO deal desk, recurring selling authorizations, enablement, a partner system of record, and attribution reporting. It is delivered by Automatum with Only Best Practices (OBP).

Do I need to hire a channel manager or buy PRM software?

No. Managed Partner Development replaces a channel-manager hire and a separate PRM subscription. OBP runs the channel with a named manager and operates a dedicated partner system of record inside the engagement fee.

What is the difference between the tiers?

The tiers scale three things: roster size (up to six partners, up to twelve, or uncapped), CPPO deal-desk turnaround (one business day, eight business hours, or four business hours), and review cadence (quarterly, monthly, or fortnightly). Every tier includes the partner system of record, selling authorizations, and attribution.

How is the channel measured?

AWS Partner Revenue Measurement attribution is configured so partner-sourced Marketplace revenue is reported on a set cadence, and the partner system of record is the auditable source of record for partners issuing offers.

How long until partners are selling?

The term is twelve months, structured so partners reach first transactions inside the first quarter from their sign date; a partner counts as active once it transacts within a 365-day span. Timelines depend on partners completing AWS registration, tax, and banking, which is outside the partners' control.

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