Accelerate Deals with Cloud Co-Sell Partners
Turn cloud partner sales teams into your best channel. Automatum syncs co-sell opportunities with AWS ACE, Azure Partner Center, and GCP so you never miss a partner-driven deal.
deal cycles
across clouds
pipeline
Why co-sell motions stall out
Disconnected Systems
Cloud provider co-sell portals (AWS ACE, Azure Partner Center, GCP) don't talk to your CRM. Sales reps enter the same opportunity data into multiple systems manually.
Zero Visibility
Leadership has no consolidated view of co-sell performance across clouds. Reporting requires exporting data from three different portals and merging spreadsheets manually.
Missed Partner Incentives
Without proper co-sell tracking, ISVs miss out on cloud provider incentives like AWS ISV Accelerate benefits, Azure IP co-sell status, and GCP partner credits.
CRM to co-sell in four steps
Identify Opportunity
When a deal in your CRM matches co-sell criteria (deal size, target account, cloud commitment), Automatum flags it for partner engagement.
Sync to Cloud Portals
Automatum pushes the opportunity to AWS ACE, Azure Partner Center, and/or GCP co-sell portals with all required fields auto-populated from your CRM.
Engage Cloud Partners
Cloud provider sales reps receive the opportunity and can engage the buyer. Status updates flow back to your CRM in real time.
Track & Report
Monitor co-sell performance across all clouds from a single dashboard. Track partner engagement, deal progression, and revenue attribution.
Co-sell that actually works
AWS ACE Integration
Bi-directional sync with AWS ACE (APN Customer Engagements). Push opportunities, receive partner updates, and track ISV Accelerate deal registration status.
Azure Partner Center Sync
Automate referral creation in Azure Partner Center. Maintain IP co-sell eligible status by ensuring all opportunities are properly logged and updated.
GCP Co-Sell
Sync co-sell opportunities to Google Cloud's partner portal. Manage engagement with GCP sales teams and track partner-influenced revenue.
Opportunity Tracking
Unified view of every co-sell opportunity across all three clouds. See status, partner engagement level, deal value, and next steps in one dashboard.
Co-Sell Reporting
Executive dashboards showing co-sell pipeline, partner-influenced revenue, win rates, and partner engagement metrics across all cloud partners.
Partner Alignment
Automate partner alignment workflows. Route the right opportunities to the right cloud partner based on account mapping, geography, and solution fit.
Co-sell on every cloud
AWS ACE Co-Sell
Automate your AWS co-sell motion through ACE (APN Customer Engagements). Sync opportunities bi-directionally with your CRM and unlock ISV Accelerate benefits.
Azure Partner Center Co-Sell
Maintain IP co-sell eligible and co-sell incentivized status by ensuring all qualifying opportunities are synced to Azure Partner Center automatically.
GCP Partner Co-Sell
Engage Google Cloud sales teams on your deals and track partner-influenced revenue. Automate co-sell opportunity management through GCP's partner portal.
Manual co-sell vs. Automatum
The Manual Way
- Log into three separate co-sell portals to submit opportunities
- Copy-paste deal details from CRM into each portal manually
- No way to track which deals have cloud partner engagement
- Missed ISV Accelerate benefits due to unregistered deals
- Manual spreadsheet reports for partner-influenced revenue
- Risk losing IP co-sell eligible status from incomplete logging
The Automated Way
- Opportunities sync automatically from CRM to all co-sell portals
- All required fields mapped and populated without manual entry
- Real-time partner engagement tracking in your CRM
- Automatic deal registration for ISV Accelerate and fee reduction
- Live dashboards with partner-influenced pipeline and revenue
- IP co-sell status maintained through consistent opportunity logging
Unlock the power of cloud co-sell
deal cycles
pipeline growth
accuracy
on co-sell deals
Activate your co-sell motion
See how Automatum can automate your co-sell workflows across AWS, Azure, and GCP to unlock partner-driven pipeline and revenue.
