AWS & Azure SaaS marketplace listing copy template
Fill in the blanks to write the text fields on your AWS Marketplace and Microsoft Marketplace SaaS listing. Each field shows its current character limit. We checked every limit against the official AWS and Microsoft documentation.
Limits include spaces; check the live console before submitting, as requirements can change.
Character limits and image specs
Check these limits before you write. A field that is too long fails validation, and a cut-off sentence reads badly to a buyer.
| Field | Limit | Notes |
|---|---|---|
| Product title | 72 characters | Use your brand name. Avoid hyperbole. |
| Short description | 1,000 characters | Required. |
| Long description | 5,000 characters | Required. |
| Highlights | 1 to 3 bullets | AWS shows up to three. Buyers can search by highlights. |
| Search keywords | 3 keywords, 250 characters | Do not repeat the product title. |
| Support description | 2,000 characters | Give an email address, a phone number, or a support form link. |
| Product logo | 120 to 640 px | Public HTTPS image URL. Transparent or white background. Ratio 1:1 or 2:1 (wide). |
AWS accepts ASCII characters 0 to 126, plus ©, ®, ™ and the symbols ¢ £ ¤ ¥. Use straight quotes and plain hyphens.
| Field | Limit | Notes |
|---|---|---|
| Name | 200 characters | No emojis. Trademark and copyright symbols are allowed. |
| Search results summary | 100 characters | One sentence. No line breaks. |
| Description | 5,000 characters | The count includes HTML markup and spaces. |
| Getting started instructions | 3,000 characters | Required for transactable offers. |
| Search keywords | Up to 3 | Optional. Name and description are searched already. |
| Large logo | 216 to 350 px | PNG. Equal width and height. Partner Center makes the 90 px and 48 px logos for you. |
| Screenshots | 1 to 5 images | PNG, 1280 x 720 px. Each image needs a caption. |
| Privacy policy and support URLs | Required | The privacy policy link must start with https. |
AWS Marketplace listing copy
Replace each highlighted placeholder. The AWS Seller Guide also advises you to avoid unnecessary capital letters and punctuation, and to leave out redirect information.
[Product] helps [buyer role] at [company type] achieve [outcome] by [mechanism].
How it works: 1. Connect [data source or integration]. 2. Configure [setting or workflow]. 3. Review [output] and take [action].
Best suited to [use case]. Requires [prerequisites]. Get started through [onboarding process]. Support is available through [support channel].
- [Benefit 1]: [one-line proof or mechanism]
- [Benefit 2]: [one-line proof or mechanism]
- [Benefit 3]: [one-line proof or mechanism]
Do not repeat the product title.
Give an email address, a phone number, or a support form link.
Put your main search keyword in the title, the short description and the highlights. Buyers can search by highlights.
Azure listing copy
Azure has a shorter summary field and a separate description. Keep the same promise on both clouds, and name Azure integrations only where they are supported.
Opening line: [Product] helps [buyer] [outcome] through [mechanism].
Then adapt the AWS long description. Name Azure integrations only where supported.
Use plain text, or simple HTML tags if you want formatting. Tags count toward the limit.
After you subscribe, [Product] sends you to [landing page URL].
1. Sign in with [authentication method].
2. [First setup step].
3. [Second setup step].
For help, contact [support channel].
Name and description are searched already.
Keep your listings aligned.
Keep your listings aligned with Automatum’s sync tool. See how the sync engine sends your product data to each cloud marketplace.
- AWS Marketplace Catalog API: Work with seller products
- AWS Seller Guide: Company and product logo requirements
- AWS Seller Guide: Providing metadata for products
- Microsoft Learn: Plan a SaaS offer
- Microsoft Learn: Configure SaaS offer listing details
Automatum is not affiliated with AWS or Microsoft.
